Facebook vs IMVU: Social Chat & Avatar app

Facebook

Meta Platforms, Inc.
Google Play
$45.13M/mo
~$541.51M/yr · 11.8B installs
VS

IMVU: Social Chat & Avatar app

IMVU, Inc.
Google Play
$1.37M/mo
~$16.42M/yr · 50.5M installs
Revenue winner Facebook wins +3198% vs other
Installs winner Facebook wins +23320% vs other
MAU winner Facebook wins +4690% vs other
Rating winner Facebook wins +2% vs other

Why Facebook is winning

Top 2 reasons - backed by the public App Store / Play Store numbers.

  1. Facebook earns roughly 33× more per month than IMVU: Social Chat & Avatar app - $45.13M vs $1.37M.
  2. Bigger install base. Facebook has ~11.8B lifetime installs vs IMVU: Social Chat & Avatar app's ~50.5M - 234.2× the funnel top.

Find more apps with this revenue gap · Full Facebook report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Facebook
vs
IMVU: Social Chat & Avatar app
Monthly revenue (est.)?
$45.13M
$1.37M
Annual revenue (est.)
$541.51M
$16.42M
Lifetime installs (est.)
11.8B
50.5M
Monthly active users (est.)?
319.1M
6.7M
App Store rating
4.56★
4.47★
Total ratings
183.1M
701K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
$9.90
IAP tiers detected
0 tiers
=
0 tiers

Facebook

Meta Platforms, Inc.
Google Play
Category
Social
Price
Free
Released
-
Last updated
Jun 26, 2026
File size
-
Content rating
Teen
Version
VARY
Languages
-
View full Facebook report →

IMVU: Social Chat & Avatar app

IMVU, Inc.
Google Play
Category
Social
Price
Free
Released
Oct 21, 2014
Last updated
Jun 22, 2026
File size
-
Content rating
Teen
Version
14.8.1.140801001
Languages
-
View full IMVU: Social Chat & Avatar app report →

Facebook trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

IMVU: Social Chat & Avatar app trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Facebook or IMVU: Social Chat & Avatar app? v
Facebook earns about $45.13M per month, while IMVU: Social Chat & Avatar app earns about $1.37M. That is a 33.0× revenue gap (~$43.76M more per month for Facebook). Annual revenue: Facebook ≈ $541.51M/year, IMVU: Social Chat & Avatar app ≈ $16.42M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or IMVU: Social Chat & Avatar app? v
Facebook leads with about 11.8B estimated downloads vs 50.5M for IMVU: Social Chat & Avatar app - a 234.2× gap. Facebook reports 10,000,000,000+ installs on Google Play. IMVU: Social Chat & Avatar app reports 50,000,000+ installs on Google Play.
Are Facebook and IMVU: Social Chat & Avatar app in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and IMVU: Social Chat & Avatar app offer? v
Facebook: IAP range $0.05 - $10,000.00 per item. IMVU: Social Chat & Avatar app: IAP range $0.49 - $199.99 per item. Facebook runs a "Free + IAP (tiers not exposed by store)" monetization model; IMVU: Social Chat & Avatar app runs "Subscription (~$9.90/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or IMVU: Social Chat & Avatar app? v
Facebook edges ahead with ★ 4.6 vs ★ 4.5 (gap of 0.1 stars). Rating volume: Facebook 4.2M ratings, IMVU: Social Chat & Avatar app 117K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs IMVU: Social Chat & Avatar app revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $45.13M for Facebook and $1.37M for IMVU: Social Chat & Avatar app are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or IMVU: Social Chat & Avatar app to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.