Instagram vs Momo: AI Photo & Video Maker
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Momo: AI Photo & Video Maker
SCALEUP YAZILIM HIZMETLERI
App Store
$589.2K/mo
~$7.07M/yr · 8.4M installs
Revenue winner
Instagram wins
+1970% vs other
Installs winner
Instagram wins
+18941% vs other
MAU winner
Instagram wins
+880% vs other
Rating winner
Instagram wins
+4% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 21× more per month than Momo: AI Photo & Video Maker - $12.20M vs $589.2K.
- Premium pricing. Instagram charges $14.99/mo vs Momo: AI Photo & Video Maker's $6.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Momo: AI Photo & Video Maker's ~8.4M - 190.4× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Momo: AI Photo & Video Maker
Monthly revenue (est.)?
$12.20M
◀
$589.2K
Annual revenue (est.)
$146.36M
◀
$7.07M
Lifetime installs (est.)
1.6B
◀
8.4M
Monthly active users (est.)?
25.5M
◀
2.6M
App Store rating
4.69★
◀
4.50★
Total ratings
29.0M
◀
76K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$6.99
IAP tiers detected
2 tiers
▶
8 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Dec 31, 2022
- Last updated
- Apr 29, 2026
- File size
- 154.5 MB
- Content rating
- 4+
- Version
- 2.9.12
- Languages
- English, French, German, Italian, Japanese, Polish +3 more
Instagram trajectory
Momo: AI Photo & Video Maker trajectory
FAQ
Which makes more money, Instagram or Momo: AI Photo & Video Maker? v
Instagram earns about $12.20M per month, while Momo: AI Photo & Video Maker earns about $589.2K. That is a 20.7× revenue gap (~$11.61M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Momo: AI Photo & Video Maker ≈ $7.07M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Momo: AI Photo & Video Maker? v
Instagram leads with about 1.6B estimated downloads vs 8.4M for Momo: AI Photo & Video Maker - a 190.4× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Momo: AI Photo & Video Maker's App Store downloads are estimated from 76K ratings.
Are Instagram and Momo: AI Photo & Video Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Momo: AI Photo & Video Maker offer? v
Instagram: IAP range 2 tiers detected. Momo: AI Photo & Video Maker: IAP range 8 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Momo: AI Photo & Video Maker runs "Subscription (~$6.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Momo: AI Photo & Video Maker? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Instagram 29.0M ratings, Momo: AI Photo & Video Maker 76K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Momo: AI Photo & Video Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $589.2K for Momo: AI Photo & Video Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Momo: AI Photo & Video Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.