Instagram vs Splice - Video Editor & Maker
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Splice - Video Editor & Maker
Bending Spoons Apps ApS
App Store
$3.20M/mo
~$38.40M/yr · 63.2M installs
Revenue winner
Instagram wins
+281% vs other
Installs winner
Instagram wins
+2423% vs other
MAU winner
Instagram wins
+157% vs other
Rating winner
Instagram wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 4× more per month than Splice - Video Editor & Maker - $12.20M vs $3.20M.
- Premium pricing. Instagram charges $14.99/mo vs Splice - Video Editor & Maker's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Splice - Video Editor & Maker's ~63.2M - 25.2× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Splice - Video Editor & Maker
Monthly revenue (est.)?
$12.20M
◀
$3.20M
Annual revenue (est.)
$146.36M
◀
$38.40M
Lifetime installs (est.)
1.6B
◀
63.2M
Monthly active users (est.)?
25.5M
◀
9.9M
App Store rating
4.69★
◀
4.60★
Total ratings
29.0M
◀
422K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$9.99
IAP tiers detected
2 tiers
▶
4 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Dec 23, 2010
- Last updated
- Apr 23, 2026
- File size
- 163.3 MB
- Content rating
- 4+
- Version
- 4.28.63
- Languages
- English, French, German, Italian, Japanese, Korean +6 more
Instagram trajectory
Splice - Video Editor & Maker trajectory
FAQ
Which makes more money, Instagram or Splice - Video Editor & Maker? v
Instagram earns about $12.20M per month, while Splice - Video Editor & Maker earns about $3.20M. That is a 3.8× revenue gap (~$9.00M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Splice - Video Editor & Maker ≈ $38.40M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Splice - Video Editor & Maker? v
Instagram leads with about 1.6B estimated downloads vs 63.2M for Splice - Video Editor & Maker - a 25.2× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Splice - Video Editor & Maker's App Store downloads are estimated from 422K ratings.
Are Instagram and Splice - Video Editor & Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Splice - Video Editor & Maker offer? v
Instagram: IAP range 2 tiers detected. Splice - Video Editor & Maker: IAP range 4 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Splice - Video Editor & Maker runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Splice - Video Editor & Maker? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Splice - Video Editor & Maker 422K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Splice - Video Editor & Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $3.20M for Splice - Video Editor & Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Splice - Video Editor & Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.