Instagram vs SNOW - AI Profile

Instagram

Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS

SNOW - AI Profile

SNOW Corporation
App Store
$368.9K/mo
~$4.43M/yr · 4.0M installs
Revenue winner Instagram wins +65980% vs other
Installs winner Instagram wins +39322% vs other
MAU winner Instagram wins +39573% vs other
Rating winner Instagram wins +2% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 661× more per month than SNOW - AI Profile - $243.79M vs $368.9K.
  2. Premium pricing. Instagram charges $14.99/mo vs SNOW - AI Profile's $8.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs SNOW - AI Profile's ~4.0M - 394.2× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
SNOW - AI Profile
Monthly revenue (est.)?
$243.79M
$368.9K
Annual revenue (est.)
$2.93B
$4.43M
Lifetime installs (est.)
1.6B
4.0M
Monthly active users (est.)?
504.0M
1.3M
App Store rating
4.69★
4.62★
Total ratings
29.0M
37K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$8.99
IAP tiers detected
2 tiers
10 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

SNOW - AI Profile

SNOW Corporation
App Store
Category
Photo & Video
Price
Free
Released
Nov 4, 2015
Last updated
May 7, 2026
File size
277.0 MB
Content rating
4+
Version
15.1.2
Languages
English, Indonesian, Japanese, Korean, Chinese, Spanish +3 more
View full SNOW - AI Profile report →

Instagram trajectory

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SNOW - AI Profile trajectory

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FAQ

Which makes more money, Instagram or SNOW - AI Profile? v
Instagram earns about $243.79M per month, while SNOW - AI Profile earns about $368.9K. That is a 660.8× revenue gap (~$243.43M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, SNOW - AI Profile ≈ $4.43M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or SNOW - AI Profile? v
Instagram leads with about 1.6B estimated downloads vs 4.0M for SNOW - AI Profile - a 394.2× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. SNOW - AI Profile's App Store downloads are estimated from 37K ratings.
Are Instagram and SNOW - AI Profile in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and SNOW - AI Profile offer? v
Instagram: IAP range 2 tiers detected. SNOW - AI Profile: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; SNOW - AI Profile runs "Subscription (~$8.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or SNOW - AI Profile? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, SNOW - AI Profile 37K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs SNOW - AI Profile revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $368.9K for SNOW - AI Profile are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or SNOW - AI Profile to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.