Instagram vs Photo Border
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Photo Border
FilmPix Studios Limited
App Store
$80/mo
~$955/yr · 2K installs
Revenue winner
Instagram wins
+15245503% vs other
Installs winner
Instagram wins
+106381721% vs other
MAU winner
Instagram wins
+5673597% vs other
Rating winner
Instagram wins
+469% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 152456× more per month than Photo Border - $12.20M vs $80.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; Photo Border relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Photo Border's ~2K - 1063818.2× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Photo Border
Monthly revenue (est.)?
$12.20M
◀
$80
Annual revenue (est.)
$146.36M
◀
$955
Lifetime installs (est.)
1.6B
◀
2K
Monthly active users (est.)?
25.5M
◀
450
App Store rating
4.69★
◀
-
Total ratings
29.0M
◀
0
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- USD1.99
- Released
- May 7, 2026
- Last updated
- May 7, 2026
- File size
- 13.6 MB
- Content rating
- 4+
- Version
- 2.0
- Languages
- English
Instagram trajectory
Photo Border trajectory
FAQ
Which makes more money, Instagram or Photo Border? v
Instagram earns about $12.20M per month, while Photo Border earns about $80. That is a 152456.0× revenue gap (~$12.20M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Photo Border ≈ $955/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Photo Border? v
Instagram leads with about 1.6B estimated downloads vs 2K for Photo Border - a 1063818.2× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Photo Border's App Store downloads are estimated from 0 ratings.
Are Instagram and Photo Border in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Photo Border offer? v
Instagram: IAP range 2 tiers detected. Photo Border: no IAP detected on the public listing. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Photo Border runs "Paid app ($1.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Photo Border? v
Instagram edges ahead with a higher overall score (gap of 4.7 stars). Rating volume: Instagram 29.0M ratings, Photo Border 0 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Photo Border revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $80 for Photo Border are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Photo Border to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.