Instagram vs PhotoColors
Instagram, Inc.
App Store
$12.19M/mo
~$146.28M/yr · 1.6B installs
VS
PhotoColors
Haibin Wang
App Store
$310/mo
~$3.7K/yr · 3K installs
Revenue winner
Instagram wins
+3932073% vs other
Installs winner
Instagram wins
+53161426% vs other
MAU winner
Instagram wins
+2633288% vs other
Rating winner
PhotoColors wins
+7% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 39322× more per month than PhotoColors - $12.19M vs $310.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; PhotoColors relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs PhotoColors's ~3K - 531615.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
PhotoColors
Monthly revenue (est.)?
$12.19M
◀
$310
Annual revenue (est.)
$146.28M
◀
$3.7K
Lifetime installs (est.)
1.6B
◀
3K
Monthly active users (est.)?
25.5M
◀
969
App Store rating
4.69★
▶
5.00★
Total ratings
29.0M
◀
11
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
◀
1 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Mar 31, 2026
- Last updated
- May 8, 2026
- File size
- 8.8 MB
- Content rating
- 4+
- Version
- 26.05.05
- Languages
- English, Chinese, Chinese
Instagram trajectory
PhotoColors trajectory
FAQ
Which makes more money, Instagram or PhotoColors? v
Instagram earns about $12.19M per month, while PhotoColors earns about $310. That is a 39321.7× revenue gap (~$12.19M more per month for Instagram). Annual revenue: Instagram ≈ $146.28M/year, PhotoColors ≈ $3.7K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or PhotoColors? v
Instagram leads with about 1.6B estimated downloads vs 3K for PhotoColors - a 531615.3× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. PhotoColors's App Store downloads are estimated from 11 ratings.
Are Instagram and PhotoColors in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and PhotoColors offer? v
Instagram: IAP range 2 tiers detected. PhotoColors: IAP range 1 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; PhotoColors runs "Free + one-time IAP (1 tiers)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or PhotoColors? v
PhotoColors edges ahead with ★ 5.0 vs ★ 4.7 (gap of 0.3 stars). Rating volume: Instagram 29.0M ratings, PhotoColors 11 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs PhotoColors revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.19M for Instagram and $310 for PhotoColors are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or PhotoColors to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.