Instagram vs Photoroom: AI Photo Editor
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS
Photoroom: AI Photo Editor
Photoroom
App Store
$2.04M/mo
~$24.48M/yr · 33.1M installs
Revenue winner
Instagram wins
+11849% vs other
Installs winner
Instagram wins
+4721% vs other
MAU winner
Instagram wins
+4676% vs other
Rating winner
Photoroom: AI Photo Editor wins
+3% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 119× more per month than Photoroom: AI Photo Editor - $243.79M vs $2.04M.
- Premium pricing. Instagram charges $14.99/mo vs Photoroom: AI Photo Editor's $12.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Photoroom: AI Photo Editor's ~33.1M - 48.2× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Photoroom: AI Photo Editor
Monthly revenue (est.)?
$243.79M
◀
$2.04M
Annual revenue (est.)
$2.93B
◀
$24.48M
Lifetime installs (est.)
1.6B
◀
33.1M
Monthly active users (est.)?
504.0M
◀
10.6M
App Store rating
4.69★
▶
4.83★
Total ratings
29.0M
◀
221K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$12.99
IAP tiers detected
2 tiers
▶
6 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Mar 26, 2019
- Last updated
- May 4, 2026
- File size
- 320.5 MB
- Content rating
- 4+
- Version
- 2026.18.02
- Languages
- Arabic, Danish, Dutch, English, Finnish, French +23 more
Instagram trajectory
Photoroom: AI Photo Editor trajectory
FAQ
Which makes more money, Instagram or Photoroom: AI Photo Editor? v
Instagram earns about $243.79M per month, while Photoroom: AI Photo Editor earns about $2.04M. That is a 119.5× revenue gap (~$241.75M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, Photoroom: AI Photo Editor ≈ $24.48M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Photoroom: AI Photo Editor? v
Instagram leads with about 1.6B estimated downloads vs 33.1M for Photoroom: AI Photo Editor - a 48.2× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Photoroom: AI Photo Editor's App Store downloads are estimated from 221K ratings.
Are Instagram and Photoroom: AI Photo Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Photoroom: AI Photo Editor offer? v
Instagram: IAP range 2 tiers detected. Photoroom: AI Photo Editor: IAP range 6 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Photoroom: AI Photo Editor runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Photoroom: AI Photo Editor? v
Photoroom: AI Photo Editor edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Photoroom: AI Photo Editor 221K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Photoroom: AI Photo Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $2.04M for Photoroom: AI Photo Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Photoroom: AI Photo Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.