Instagram vs Picsart AI Photo Editor, Video
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS
Picsart AI Photo Editor, Video
PicsArt, Inc.
App Store
$12.48M/mo
~$149.72M/yr · 65.5M installs
Revenue winner
Instagram wins
+1854% vs other
Installs winner
Instagram wins
+2336% vs other
MAU winner
Instagram wins
+1137% vs other
Rating winner
Instagram wins
+0% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 20× more per month than Picsart AI Photo Editor, Video - $243.79M vs $12.48M.
- Premium pricing. Instagram charges $14.99/mo vs Picsart AI Photo Editor, Video's $11.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Picsart AI Photo Editor, Video's ~65.5M - 24.4× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Picsart AI Photo Editor, Video
Monthly revenue (est.)?
$243.79M
◀
$12.48M
Annual revenue (est.)
$2.93B
◀
$149.72M
Lifetime installs (est.)
1.6B
◀
65.5M
Monthly active users (est.)?
504.0M
◀
40.7M
App Store rating
4.69★
◀
4.67★
Total ratings
29.0M
◀
1.2M
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$11.99
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 2, 2013
- Last updated
- May 4, 2026
- File size
- 255.0 MB
- Content rating
- 12+
- Version
- 29.9.1
- Languages
- SQ, Arabic, HY, BN, Croatian, Czech +24 more
Instagram trajectory
Picsart AI Photo Editor, Video trajectory
FAQ
Which makes more money, Instagram or Picsart AI Photo Editor, Video? v
Instagram earns about $243.79M per month, while Picsart AI Photo Editor, Video earns about $12.48M. That is a 19.5× revenue gap (~$231.32M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, Picsart AI Photo Editor, Video ≈ $149.72M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Picsart AI Photo Editor, Video? v
Instagram leads with about 1.6B estimated downloads vs 65.5M for Picsart AI Photo Editor, Video - a 24.4× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Picsart AI Photo Editor, Video's App Store downloads are estimated from 1.2M ratings.
Are Instagram and Picsart AI Photo Editor, Video in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Picsart AI Photo Editor, Video offer? v
Instagram: IAP range 2 tiers detected. Picsart AI Photo Editor, Video: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Picsart AI Photo Editor, Video runs "Subscription (~$5.42/mo, ai)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Picsart AI Photo Editor, Video? v
Instagram edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Instagram 29.0M ratings, Picsart AI Photo Editor, Video 1.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Picsart AI Photo Editor, Video revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $12.48M for Picsart AI Photo Editor, Video are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Picsart AI Photo Editor, Video to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.