Instagram vs PowerDirector: AI Video Editor

Instagram

Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS

PowerDirector: AI Video Editor

CyberLink
App Store
$200.7K/mo
~$2.41M/yr · 3.3M installs
Revenue winner Instagram wins +121351% vs other
Installs winner Instagram wins +48272% vs other
MAU winner Instagram wins +48426% vs other
Rating winner Instagram wins +1% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 1215× more per month than PowerDirector: AI Video Editor - $243.79M vs $200.7K.
  2. Premium pricing. Instagram charges $14.99/mo vs PowerDirector: AI Video Editor's $5.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs PowerDirector: AI Video Editor's ~3.3M - 483.7× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
PowerDirector: AI Video Editor
Monthly revenue (est.)?
$243.79M
$200.7K
Annual revenue (est.)
$2.93B
$2.41M
Lifetime installs (est.)
1.6B
3.3M
Monthly active users (est.)?
504.0M
1.0M
App Store rating
4.69★
4.64★
Total ratings
29.0M
30K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$5.99
IAP tiers detected
2 tiers
9 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

PowerDirector: AI Video Editor

CyberLink
App Store
Category
Photo & Video
Price
Free
Released
Dec 23, 2019
Last updated
May 8, 2026
File size
373.1 MB
Content rating
4+
Version
16.4.7
Languages
English, French, German, Hindi, Indonesian, Italian +9 more
View full PowerDirector: AI Video Editor report →

Instagram trajectory

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PowerDirector: AI Video Editor trajectory

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FAQ

Which makes more money, Instagram or PowerDirector: AI Video Editor? v
Instagram earns about $243.79M per month, while PowerDirector: AI Video Editor earns about $200.7K. That is a 1214.5× revenue gap (~$243.59M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, PowerDirector: AI Video Editor ≈ $2.41M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or PowerDirector: AI Video Editor? v
Instagram leads with about 1.6B estimated downloads vs 3.3M for PowerDirector: AI Video Editor - a 483.7× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. PowerDirector: AI Video Editor's App Store downloads are estimated from 30K ratings.
Are Instagram and PowerDirector: AI Video Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and PowerDirector: AI Video Editor offer? v
Instagram: IAP range 2 tiers detected. PowerDirector: AI Video Editor: IAP range 9 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; PowerDirector: AI Video Editor runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or PowerDirector: AI Video Editor? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.0 stars). Rating volume: Instagram 29.0M ratings, PowerDirector: AI Video Editor 30K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs PowerDirector: AI Video Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $200.7K for PowerDirector: AI Video Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or PowerDirector: AI Video Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.