Instagram vs Retake AI Face & Selfie Editor
Instagram, Inc.
App Store
$12.28M/mo
~$147.39M/yr · 1.6B installs
VS
Retake AI Face & Selfie Editor
DEEP FLOW SOFTWARE SERVICES
App Store
$274.5K/mo
~$3.29M/yr · 5.4M installs
Revenue winner
Instagram wins
+4375% vs other
Installs winner
Instagram wins
+29587% vs other
MAU winner
Instagram wins
+1413% vs other
Rating winner
Instagram wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 45× more per month than Retake AI Face & Selfie Editor - $12.28M vs $274.5K.
- Premium pricing. Instagram charges $14.99/mo vs Retake AI Face & Selfie Editor's $5.00/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Retake AI Face & Selfie Editor's ~5.4M - 296.9× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Retake AI Face & Selfie Editor
Monthly revenue (est.)?
$12.28M
◀
$274.5K
Annual revenue (est.)
$147.39M
◀
$3.29M
Lifetime installs (est.)
1.6B
◀
5.4M
Monthly active users (est.)?
25.7M
◀
1.7M
App Store rating
4.69★
◀
4.61★
Total ratings
29.2M
◀
49K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$5.00
IAP tiers detected
2 tiers
▶
6 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 1, 2023
- Last updated
- Jun 26, 2026
- File size
- 176.6 MB
- Content rating
- 4+
- Version
- 4.0.3
- Languages
- English, French, German, Italian, Japanese, Portuguese +2 more
Instagram trajectory
Retake AI Face & Selfie Editor trajectory
FAQ
Which makes more money, Instagram or Retake AI Face & Selfie Editor? v
Instagram earns about $12.28M per month, while Retake AI Face & Selfie Editor earns about $274.5K. That is a 44.8× revenue gap (~$12.01M more per month for Instagram). Annual revenue: Instagram ≈ $147.39M/year, Retake AI Face & Selfie Editor ≈ $3.29M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Retake AI Face & Selfie Editor? v
Instagram leads with about 1.6B estimated downloads vs 5.4M for Retake AI Face & Selfie Editor - a 296.9× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Retake AI Face & Selfie Editor's App Store downloads are estimated from 49K ratings.
Are Instagram and Retake AI Face & Selfie Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Retake AI Face & Selfie Editor offer? v
Instagram: IAP range 2 tiers detected. Retake AI Face & Selfie Editor: IAP range 6 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Retake AI Face & Selfie Editor runs "Subscription (~$5.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Retake AI Face & Selfie Editor? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Instagram 29.2M ratings, Retake AI Face & Selfie Editor 49K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Retake AI Face & Selfie Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $274.5K for Retake AI Face & Selfie Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Retake AI Face & Selfie Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.