Instagram vs Unfold: Reels & Story Maker
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
VS
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$2.39M/mo
~$28.66M/yr · 23.8M installs
Revenue winner
Instagram wins
+414% vs other
Installs winner
Instagram wins
+6665% vs other
MAU winner
Instagram wins
+353% vs other
Rating winner
Unfold: Reels & Story Maker wins
+4% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 5× more per month than Unfold: Reels & Story Maker - $12.28M vs $2.39M.
- Premium pricing. Instagram charges $14.99/mo vs Unfold: Reels & Story Maker's $2.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Unfold: Reels & Story Maker's ~23.8M - 67.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$12.28M
◀
$2.39M
Annual revenue (est.)
$147.40M
◀
$28.66M
Lifetime installs (est.)
1.6B
◀
23.8M
Monthly active users (est.)?
25.7M
◀
5.7M
App Store rating
4.69★
▶
4.86★
Total ratings
29.2M
◀
158K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$2.99
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Jun 22, 2026
- File size
- 312.5 MB
- Content rating
- 17+
- Version
- 8.160.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
Instagram trajectory
Unfold: Reels & Story Maker trajectory
FAQ
Which makes more money, Instagram or Unfold: Reels & Story Maker? v
Instagram earns about $12.28M per month, while Unfold: Reels & Story Maker earns about $2.39M. That is a 5.1× revenue gap (~$9.90M more per month for Instagram). Annual revenue: Instagram ≈ $147.40M/year, Unfold: Reels & Story Maker ≈ $28.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Unfold: Reels & Story Maker? v
Instagram leads with about 1.6B estimated downloads vs 23.8M for Unfold: Reels & Story Maker - a 67.7× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are Instagram and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Unfold: Reels & Story Maker offer? v
Instagram: IAP range 2 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.7 (gap of 0.2 stars). Rating volume: Instagram 29.2M ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.