Instagram vs Skylight App
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Skylight App
Skylight Frame
App Store
$1.54M/mo
~$18.51M/yr · 18.0M installs
Revenue winner
Instagram wins
+691% vs other
Installs winner
Instagram wins
+8765% vs other
MAU winner
Instagram wins
+493% vs other
Rating winner
Skylight App wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 8× more per month than Skylight App - $12.20M vs $1.54M.
- Premium pricing. Instagram charges $14.99/mo vs Skylight App's $3.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Skylight App's ~18.0M - 88.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Skylight App
Monthly revenue (est.)?
$12.20M
◀
$1.54M
Annual revenue (est.)
$146.36M
◀
$18.51M
Lifetime installs (est.)
1.6B
◀
18.0M
Monthly active users (est.)?
25.5M
◀
4.3M
App Store rating
4.69★
▶
4.81★
Total ratings
29.0M
◀
46K
US grossing rank
-
▶
#70
Cheapest monthly sub
$14.99
◀
$3.99
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 15, 2018
- Last updated
- May 6, 2026
- File size
- 98.9 MB
- Content rating
- 4+
- Version
- 2.5.0
- Languages
- English
Instagram trajectory
Skylight App trajectory
FAQ
Which makes more money, Instagram or Skylight App? v
Instagram earns about $12.20M per month, while Skylight App earns about $1.54M. That is a 7.9× revenue gap (~$10.65M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Skylight App ≈ $18.51M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Skylight App? v
Instagram leads with about 1.6B estimated downloads vs 18.0M for Skylight App - a 88.7× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Skylight App's App Store downloads are estimated from 46K ratings.
Are Instagram and Skylight App in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Skylight App offer? v
Instagram: IAP range 2 tiers detected. Skylight App: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Skylight App runs "Subscription (~$6.58/mo) · calibrated by US grossing rank #70". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Skylight App? v
Skylight App edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Skylight App 46K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Skylight App revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $1.54M for Skylight App are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Skylight App to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.