Instagram vs Kwai - Short Video Community
Instagram, Inc.
App Store
$12.28M/mo
~$147.39M/yr · 1.6B installs
VS
Kwai - Short Video Community
JOYO TECHNOLOGY PTE. LTD.
App Store
$359.8K/mo
~$4.32M/yr · 1.6M installs
Revenue winner
Instagram wins
+3314% vs other
Installs winner
Instagram wins
+97412% vs other
MAU winner
Instagram wins
+4901% vs other
Rating winner
Instagram wins
+4% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 34× more per month than Kwai - Short Video Community - $12.28M vs $359.8K.
- Aggressive pricing. Instagram undercuts at $14.99/mo vs $21.68/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Kwai - Short Video Community's ~1.6M - 975.1× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Kwai - Short Video Community
Monthly revenue (est.)?
$12.28M
◀
$359.8K
Annual revenue (est.)
$147.39M
◀
$4.32M
Lifetime installs (est.)
1.6B
◀
1.6M
Monthly active users (est.)?
25.7M
◀
514K
App Store rating
4.69★
◀
4.51★
Total ratings
29.2M
◀
15K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
▶
$21.68
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Feb 2, 2018
- Last updated
- Jul 1, 2026
- File size
- 475.2 MB
- Content rating
- 12+
- Version
- 13.5.50
- Languages
- English, Portuguese, Russian, Spanish, Chinese, Turkish
Instagram trajectory
Kwai - Short Video Community trajectory
FAQ
Which makes more money, Instagram or Kwai - Short Video Community? v
Instagram earns about $12.28M per month, while Kwai - Short Video Community earns about $359.8K. That is a 34.1× revenue gap (~$11.92M more per month for Instagram). Annual revenue: Instagram ≈ $147.39M/year, Kwai - Short Video Community ≈ $4.32M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Kwai - Short Video Community? v
Instagram leads with about 1.6B estimated downloads vs 1.6M for Kwai - Short Video Community - a 975.1× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Kwai - Short Video Community's App Store downloads are estimated from 15K ratings.
Are Instagram and Kwai - Short Video Community in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Kwai - Short Video Community offer? v
Instagram: IAP range 2 tiers detected. Kwai - Short Video Community: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Kwai - Short Video Community runs "Subscription (~$21.68/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Kwai - Short Video Community? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Instagram 29.2M ratings, Kwai - Short Video Community 15K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Kwai - Short Video Community revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $359.8K for Kwai - Short Video Community are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Kwai - Short Video Community to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.