Instagram vs Leica LUX - Pro Manual Camera

Instagram

Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS

Leica LUX - Pro Manual Camera

Leica Camera AG
App Store
$28.4K/mo
~$340.5K/yr · 472K installs
Revenue winner Instagram wins +858998% vs other
Installs winner Instagram wins +337677% vs other
MAU winner Instagram wins +334500% vs other
Rating winner Leica LUX - Pro Manual Camera wins +3% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 8591× more per month than Leica LUX - Pro Manual Camera - $243.79M vs $28.4K.
  2. Premium pricing. Instagram charges $14.99/mo vs Leica LUX - Pro Manual Camera's $6.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs Leica LUX - Pro Manual Camera's ~472K - 3377.8× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
Leica LUX - Pro Manual Camera
Monthly revenue (est.)?
$243.79M
$28.4K
Annual revenue (est.)
$2.93B
$340.5K
Lifetime installs (est.)
1.6B
472K
Monthly active users (est.)?
504.0M
151K
App Store rating
4.69★
4.84★
Total ratings
29.0M
6K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$6.99
IAP tiers detected
2 tiers
=
2 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

Leica LUX - Pro Manual Camera

Leica Camera AG
App Store
Category
Photo & Video
Price
Free
Released
Jun 5, 2024
Last updated
Apr 10, 2026
File size
316.3 MB
Content rating
4+
Version
1.12
Languages
English, French, German, Italian, Japanese, Korean +3 more
View full Leica LUX - Pro Manual Camera report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Leica LUX - Pro Manual Camera trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or Leica LUX - Pro Manual Camera? v
Instagram earns about $243.79M per month, while Leica LUX - Pro Manual Camera earns about $28.4K. That is a 8591.0× revenue gap (~$243.77M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, Leica LUX - Pro Manual Camera ≈ $340.5K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Leica LUX - Pro Manual Camera? v
Instagram leads with about 1.6B estimated downloads vs 472K for Leica LUX - Pro Manual Camera - a 3377.8× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Leica LUX - Pro Manual Camera's App Store downloads are estimated from 6K ratings.
Are Instagram and Leica LUX - Pro Manual Camera in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Leica LUX - Pro Manual Camera offer? v
Instagram: IAP range 2 tiers detected. Leica LUX - Pro Manual Camera: IAP range 2 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Leica LUX - Pro Manual Camera runs "Subscription (~$5.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Leica LUX - Pro Manual Camera? v
Leica LUX - Pro Manual Camera edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Leica LUX - Pro Manual Camera 6K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Leica LUX - Pro Manual Camera revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $28.4K for Leica LUX - Pro Manual Camera are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Leica LUX - Pro Manual Camera to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.