Instagram vs Vids AI - Reels Video Editor

Instagram

Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS

Vids AI - Reels Video Editor

Viral Vision Ltd.
App Store
$408.7K/mo
~$4.90M/yr · 1.4M installs
Revenue winner Instagram wins +2884% vs other
Installs winner Instagram wins +110612% vs other
MAU winner Instagram wins +2721% vs other
Rating winner Vids AI - Reels Video Editor wins +2% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 30× more per month than Vids AI - Reels Video Editor - $12.20M vs $408.7K.
  2. Aggressive pricing. Instagram undercuts at $14.99/mo vs $19.99/mo - converts a higher % of free users.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs Vids AI - Reels Video Editor's ~1.4M - 1107.1× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
Vids AI - Reels Video Editor
Monthly revenue (est.)?
$12.20M
$408.7K
Annual revenue (est.)
$146.36M
$4.90M
Lifetime installs (est.)
1.6B
1.4M
Monthly active users (est.)?
25.5M
905K
App Store rating
4.69★
4.79★
Total ratings
29.0M
41K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$19.99
IAP tiers detected
2 tiers
3 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

Vids AI - Reels Video Editor

Viral Vision Ltd.
App Store
Category
Photo & Video
Price
Free
Released
Aug 1, 2022
Last updated
May 4, 2026
File size
325.5 MB
Content rating
9+
Version
1.135.0
Languages
Czech, English, French, German, Indonesian, Italian +8 more
View full Vids AI - Reels Video Editor report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Vids AI - Reels Video Editor trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or Vids AI - Reels Video Editor? v
Instagram earns about $12.20M per month, while Vids AI - Reels Video Editor earns about $408.7K. That is a 29.8× revenue gap (~$11.79M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Vids AI - Reels Video Editor ≈ $4.90M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Vids AI - Reels Video Editor? v
Instagram leads with about 1.6B estimated downloads vs 1.4M for Vids AI - Reels Video Editor - a 1107.1× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Vids AI - Reels Video Editor's App Store downloads are estimated from 41K ratings.
Are Instagram and Vids AI - Reels Video Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Vids AI - Reels Video Editor offer? v
Instagram: IAP range 2 tiers detected. Vids AI - Reels Video Editor: IAP range 3 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Vids AI - Reels Video Editor runs "Subscription (~$7.99/mo, ai)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Vids AI - Reels Video Editor? v
Vids AI - Reels Video Editor edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Vids AI - Reels Video Editor 41K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Vids AI - Reels Video Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $408.7K for Vids AI - Reels Video Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Vids AI - Reels Video Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.