Instagram vs YoPixel
Instagram, Inc.
App Store
$12.27M/mo
~$147.25M/yr · 1.6B installs
VS
YoPixel
Yara Can
App Store
$0/mo
~$0/yr · 2K installs
Revenue winner
Instagram wins
+1227051300% vs other
Installs winner
Instagram wins
+107027748% vs other
MAU winner
Instagram wins
+7349452% vs other
Rating winner
Instagram wins
+369% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 12270513× more per month than YoPixel - $12.27M vs $0.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; YoPixel relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs YoPixel's ~2K - 1070278.5× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 1.00★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
YoPixel
Monthly revenue (est.)?
$12.27M
◀
$0
Annual revenue (est.)
$147.25M
◀
$0
Lifetime installs (est.)
1.6B
◀
2K
Monthly active users (est.)?
25.7M
◀
349.5
App Store rating
4.69★
◀
1.00★
Total ratings
29.2M
◀
2
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 22, 2026
- File size
- 562.9 MB
- Content rating
- 12+
- Version
- 435.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Apr 15, 2026
- Last updated
- May 22, 2026
- File size
- 9.5 MB
- Content rating
- 17+
- Version
- 1.0.2
- Languages
- English
Instagram trajectory
YoPixel trajectory
FAQ
Which makes more money, Instagram or YoPixel? v
Instagram earns about $12.27M per month, while YoPixel earns about $0. That is a ∞× revenue gap (~$12.27M more per month for Instagram). Annual revenue: Instagram ≈ $147.25M/year, YoPixel ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or YoPixel? v
Instagram leads with about 1.6B estimated downloads vs 2K for YoPixel - a 1070278.5× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. YoPixel's App Store downloads are estimated from 2 ratings.
Are Instagram and YoPixel in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and YoPixel offer? v
Instagram: IAP range 2 tiers detected. YoPixel: no IAP detected on the public listing. Instagram runs a "Subscription (~$14.99/mo)" monetization model; YoPixel runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or YoPixel? v
Instagram edges ahead with ★ 4.7 vs ★ 1.0 (gap of 3.7 stars). Rating volume: Instagram 29.2M ratings, YoPixel 2 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs YoPixel revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.27M for Instagram and $0 for YoPixel are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or YoPixel to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.