Life360: Family Safety & GPS vs ZEPETO: Avatar, Connect & Live

Life360: Family Safety & GPS

Life360
App Store
$15.16M/mo
~$181.89M/yr · 496.0M installs
VS

ZEPETO: Avatar, Connect & Live

NAVER Z Corporation
App Store
$9.78M/mo
~$117.40M/yr · 78.5M installs
Revenue winner Life360: Family Safety & GPS wins +55% vs other
Installs winner Life360: Family Safety & GPS wins +532% vs other
MAU winner Life360: Family Safety & GPS wins +105% vs other
Rating winner Life360: Family Safety & GPS wins +3% vs other

Why Life360: Family Safety & GPS is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Life360: Family Safety & GPS earns roughly 2× more per month than ZEPETO: Avatar, Connect & Live - $15.16M vs $9.78M.
  2. Aggressive pricing. Life360: Family Safety & GPS undercuts at $14.99/mo vs $17.34/mo - converts a higher % of free users.
  3. Bigger install base. Life360: Family Safety & GPS has ~496.0M lifetime installs vs ZEPETO: Avatar, Connect & Live's ~78.5M - 6.3× the funnel top.
  4. Charts placement. Life360: Family Safety & GPS ranks #17 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.

Find more apps with this revenue gap · Full Life360: Family Safety & GPS report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Life360: Family Safety & GPS
vs
ZEPETO: Avatar, Connect & Live
Monthly revenue (est.)?
$15.16M
$9.78M
Annual revenue (est.)
$181.89M
$117.40M
Lifetime installs (est.)
496.0M
78.5M
Monthly active users (est.)?
35.7M
17.4M
App Store rating
4.79★
4.65★
Total ratings
2.9M
523K
US grossing rank
#17
-
Cheapest monthly sub
$14.99
$17.34
IAP tiers detected
5 tiers
9 tiers

Life360: Family Safety & GPS

Life360
App Store
Category
Social Networking
Price
Free
Released
Aug 10, 2010
Last updated
Jun 23, 2026
File size
467.3 MB
Content rating
4+
Version
26.24.0
Languages
Danish, Dutch, English, Finnish, French, German +15 more
View full Life360: Family Safety & GPS report →

ZEPETO: Avatar, Connect & Live

NAVER Z Corporation
App Store
Category
Social Networking
Price
Free
Released
Mar 1, 2018
Last updated
Jun 29, 2026
File size
509.1 MB
Content rating
12+
Version
4.26.000
Languages
Arabic, English, French, Indonesian, Italian, Japanese +9 more
View full ZEPETO: Avatar, Connect & Live report →

Life360: Family Safety & GPS trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

ZEPETO: Avatar, Connect & Live trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Life360: Family Safety & GPS or ZEPETO: Avatar, Connect & Live? v
Life360: Family Safety & GPS earns about $15.16M per month, while ZEPETO: Avatar, Connect & Live earns about $9.78M. That is a 1.5× revenue gap (~$5.37M more per month for Life360: Family Safety & GPS). Annual revenue: Life360: Family Safety & GPS ≈ $181.89M/year, ZEPETO: Avatar, Connect & Live ≈ $117.40M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Life360: Family Safety & GPS or ZEPETO: Avatar, Connect & Live? v
Life360: Family Safety & GPS leads with about 496.0M estimated downloads vs 78.5M for ZEPETO: Avatar, Connect & Live - a 6.3× gap. Life360: Family Safety & GPS's App Store downloads are estimated from 2.9M ratings × the standard 1:75 ratio. ZEPETO: Avatar, Connect & Live's App Store downloads are estimated from 523K ratings.
Are Life360: Family Safety & GPS and ZEPETO: Avatar, Connect & Live in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Life360: Family Safety & GPS and ZEPETO: Avatar, Connect & Live offer? v
Life360: Family Safety & GPS: IAP range 5 tiers detected. ZEPETO: Avatar, Connect & Live: IAP range 9 tiers detected. Life360: Family Safety & GPS runs a "Subscription (~$14.99/mo) · calibrated by US grossing rank #17" monetization model; ZEPETO: Avatar, Connect & Live runs "Subscription (~$17.34/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Life360: Family Safety & GPS or ZEPETO: Avatar, Connect & Live? v
Life360: Family Safety & GPS edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Life360: Family Safety & GPS 2.9M ratings, ZEPETO: Avatar, Connect & Live 523K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Life360: Family Safety & GPS vs ZEPETO: Avatar, Connect & Live revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $15.16M for Life360: Family Safety & GPS and $9.78M for ZEPETO: Avatar, Connect & Live are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Life360: Family Safety & GPS or ZEPETO: Avatar, Connect & Live to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.