LifeLock Identity vs LifeLock Identity by Norton
LifeLock Identity
Gen Digital Inc.
App Store
$3.64M/mo
~$43.66M/yr · 29.0M installs
VS
LifeLock Identity by Norton
NortonMobile
Google Play
$637.1K/mo
~$7.65M/yr · 6.6M installs
Revenue winner
LifeLock Identity wins
+471% vs other
Installs winner
LifeLock Identity wins
+343% vs other
MAU winner
LifeLock Identity wins
+2820% vs other
Rating winner
LifeLock Identity wins
+11% vs other
Why LifeLock Identity is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- LifeLock Identity earns roughly 6× more per month than LifeLock Identity by Norton - $3.64M vs $637.1K.
- Aggressive pricing. LifeLock Identity undercuts at $22.99/mo vs $59.16/mo - converts a higher % of free users.
- Bigger install base. LifeLock Identity has ~29.0M lifetime installs vs LifeLock Identity by Norton's ~6.6M - 4.4× the funnel top.
- More monetization surfaces. LifeLock Identity runs 5 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full LifeLock Identity report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
LifeLock Identity
vs
LifeLock Identity by Norton
Monthly revenue (est.)?
$3.64M
◀
$637.1K
Annual revenue (est.)
$43.66M
◀
$7.65M
Lifetime installs (est.)
29.0M
◀
6.6M
Monthly active users (est.)?
9.4M
◀
321K
App Store rating
4.82★
◀
4.35★
Total ratings
194K
◀
44K
US grossing rank
-
=
-
Cheapest monthly sub
$22.99
▶
$59.16
IAP tiers detected
5 tiers
◀
0 tiers
- Category
- Finance
- Price
- Free
- Released
- Nov 26, 2018
- Last updated
- Jun 17, 2026
- File size
- 356.5 MB
- Content rating
- 4+
- Version
- 3.5.1
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +23 more
- Category
- Finance
- Price
- Free
- Released
- Nov 26, 2018
- Last updated
- Jun 30, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 3.5
- Languages
- -
LifeLock Identity trajectory
LifeLock Identity by Norton trajectory
FAQ
Which makes more money, LifeLock Identity or LifeLock Identity by Norton? v
LifeLock Identity earns about $3.64M per month, while LifeLock Identity by Norton earns about $637.1K. That is a 5.7× revenue gap (~$3.00M more per month for LifeLock Identity). Annual revenue: LifeLock Identity ≈ $43.66M/year, LifeLock Identity by Norton ≈ $7.65M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, LifeLock Identity or LifeLock Identity by Norton? v
LifeLock Identity leads with about 29.0M estimated downloads vs 6.6M for LifeLock Identity by Norton - a 4.4× gap. LifeLock Identity's App Store downloads are estimated from 194K ratings × the standard 1:75 ratio. LifeLock Identity by Norton reports 5,000,000+ installs on Google Play.
Are LifeLock Identity and LifeLock Identity by Norton in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Finance category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do LifeLock Identity and LifeLock Identity by Norton offer? v
LifeLock Identity: IAP range 5 tiers detected. LifeLock Identity by Norton: IAP range $10.00 - $349.99 per item. LifeLock Identity runs a "Subscription (~$11.99/mo)" monetization model; LifeLock Identity by Norton runs "Subscription (~$59.16/mo, security)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, LifeLock Identity or LifeLock Identity by Norton? v
LifeLock Identity edges ahead with ★ 4.8 vs ★ 4.3 (gap of 0.5 stars). Rating volume: LifeLock Identity 194K ratings, LifeLock Identity by Norton 13K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these LifeLock Identity vs LifeLock Identity by Norton revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.64M for LifeLock Identity and $637.1K for LifeLock Identity by Norton are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Finance) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare LifeLock Identity or LifeLock Identity by Norton to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.