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REV.NOW
LifeLock Identity earns about
$4.81M/month
range $2.64M – $6.97M · $57.68M/year
Live data · refreshed every hour
Per Day
$160.2K
$88.1K – $232.3K
Per Week
$1.12M
$616.9K – $1.63M
Per Month
$4.81M
$2.64M – $6.97M
Per Year
$57.68M
$31.72M – $83.64M
Lifetime
$144.20M
$79.31M – $209.09M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for LifeLock Identity
Auto-generated from this app's real revenue ($4.81M/month · $57.68M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
40/100
Cloneability
$5
Revenue / install
✓ Features to copy
- subscription paywall (~$11.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $11.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
LifeLock Identity is at $11.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried LifeLock Identity for 30 days - here's what I'd do differently"
- "Why LifeLock Identity costs $11.99/mo when ours costs $7.19"
- "The finance app LifeLock Identity won't tell you these 3 things"
Monetization
Subscription (~$11.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
28.8M installs · 43.1% active · 2.3% pay
In-App Purchases 4
- Monthlyest. LifeLock Advantage $22.99 /month
- Annualest. LifeLock Identity Advisor $49.99 /year ~$4.17/mo
- Subscription LifeLock Standard2 tiers $11.99 – $124.99 range
- Subscription LifeLock Ultimate Plus2 tiers $34.99 – $339.99 range
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 3.4
- Released
- Nov 26, 2018
- Last Updated
- Apr 30, 2026
- File Size
- 319.7 MB
- Required OS
- 17.0
- Content Rating
- 4+
- Category
- Finance
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, NB, NN, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai, Chinese, Turkish, Ukrainian
- Developer
- Gen Digital Inc.
What's new in v3.4
We’ve made things better. This update covers improvements and bug fixes for a smoother app experience.
Fun Numbers - share these
$2
every second
$111
every minute
$6.7K
every hour
$160.2K
every day
- ☕ Buys 32K $5 coffees every day
- 👨💻 Pays for 320 senior engineer salaries per year
- 🚗 Earns enough for 1K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 3 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
28.8M
estimated from 191,748 ratings
Active Users (MAU est.)
12.4M
43.1% of installs · FINANCE category benchmark
Rating
4.82 ★
192K reviews
Monetization
Subscription (~$11.99/mo)
Rating Distribution
5★
167K
4★
19K
3★
3K
2★
736
1★
1K
Compare LifeLock Identity or explore similar apps
Finance · App Store · pick a head-to-head or jump to a leaderboard.
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Frequently Asked About LifeLock Identity
How much money does LifeLock Identity make on the App Store? ⌄
LifeLock Identity has an estimated App Store revenue of $4.81M per month (~$57.68M per year, $160.2K per day) with a likely range of $2.64M to $6.97M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does LifeLock Identity get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (192K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 28.8M total iOS downloads for LifeLock Identity - and roughly 12.4M monthly active users on iPhone and iPad.
Is LifeLock Identity a top grossing iOS app and what is its App Store rank? ⌄
LifeLock Identity is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how LifeLock Identity compares to other highest-grossing iPhone and iPad apps.
How is LifeLock Identity App Store revenue estimated? ⌄
Rev.now estimates LifeLock Identity App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does LifeLock Identity offer on iOS? ⌄
LifeLock Identity offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare LifeLock Identity App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare LifeLock Identity side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for LifeLock Identity? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for LifeLock Identity. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
