LifeLock Identity vs Wise: International Transfers
LifeLock Identity
Gen Digital Inc.
App Store
$3.64M/mo
~$43.66M/yr · 29.0M installs
VS
Wise: International Transfers
Wise Payments Ltd.
Google Play
$822.8K/mo
~$9.87M/yr · 51.2M installs
Revenue winner
LifeLock Identity wins
+342% vs other
Installs winner
Wise: International Transfers wins
+76% vs other
MAU winner
LifeLock Identity wins
+511% vs other
Rating winner
LifeLock Identity wins
+1% vs other
Why LifeLock Identity is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- LifeLock Identity earns roughly 4× more per month than Wise: International Transfers - $3.64M vs $822.8K.
- Premium pricing. LifeLock Identity charges $22.99/mo vs Wise: International Transfers's $10.00/mo - higher ARPU per converted user.
- More monetization surfaces. LifeLock Identity runs 5 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full LifeLock Identity report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
LifeLock Identity
vs
Wise: International Transfers
Monthly revenue (est.)?
$3.64M
◀
$822.8K
Annual revenue (est.)
$43.66M
◀
$9.87M
Lifetime installs (est.)
29.0M
▶
51.2M
Monthly active users (est.)?
9.4M
◀
1.5M
App Store rating
4.82★
◀
4.77★
Total ratings
194K
▶
1.9M
US grossing rank
-
=
-
Cheapest monthly sub
$22.99
◀
$10.00
IAP tiers detected
5 tiers
◀
0 tiers
- Category
- Finance
- Price
- Free
- Released
- Nov 26, 2018
- Last updated
- Jun 17, 2026
- File size
- 356.5 MB
- Content rating
- 4+
- Version
- 3.5.1
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +23 more
- Category
- Finance
- Price
- Free
- Released
- Mar 24, 2014
- Last updated
- Jul 1, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 9.30.3
- Languages
- -
LifeLock Identity trajectory
Wise: International Transfers trajectory
FAQ
Which makes more money, LifeLock Identity or Wise: International Transfers? v
LifeLock Identity earns about $3.64M per month, while Wise: International Transfers earns about $822.8K. That is a 4.4× revenue gap (~$2.82M more per month for LifeLock Identity). Annual revenue: LifeLock Identity ≈ $43.66M/year, Wise: International Transfers ≈ $9.87M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, LifeLock Identity or Wise: International Transfers? v
Wise: International Transfers leads with about 51.2M estimated downloads vs 29.0M for LifeLock Identity - a 1.8× gap. LifeLock Identity's App Store downloads are estimated from 194K ratings × the standard 1:75 ratio. Wise: International Transfers reports 50,000,000+ installs on Google Play.
Are LifeLock Identity and Wise: International Transfers in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Finance category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do LifeLock Identity and Wise: International Transfers offer? v
LifeLock Identity: IAP range 5 tiers detected. Wise: International Transfers: no IAP detected on the public listing. LifeLock Identity runs a "Subscription (~$11.99/mo)" monetization model; Wise: International Transfers runs "Subscription (~$10.00/mo, security)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, LifeLock Identity or Wise: International Transfers? v
LifeLock Identity edges ahead with ★ 4.8 vs ★ 4.8 (gap of 0.1 stars). Rating volume: LifeLock Identity 194K ratings, Wise: International Transfers 18K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these LifeLock Identity vs Wise: International Transfers revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.64M for LifeLock Identity and $822.8K for Wise: International Transfers are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Finance) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare LifeLock Identity or Wise: International Transfers to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.