LifeLock Identity vs CommBank
LifeLock Identity
Gen Digital Inc.
App Store
$3.61M/mo
~$43.26M/yr · 28.8M installs
VS
CommBank
Commonwealth Bank of Australia
Google Play
$0/mo
~$0/yr · 12.3M installs
Revenue winner
LifeLock Identity wins
+360500400% vs other
Installs winner
LifeLock Identity wins
+134% vs other
MAU winner
LifeLock Identity wins
+539% vs other
Rating winner
LifeLock Identity wins
+36% vs other
Why LifeLock Identity is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- LifeLock Identity earns roughly 3605004× more per month than CommBank - $3.61M vs $0.
- Subscription model. LifeLock Identity runs a $22.99/mo subscription that compounds; CommBank relies on one-shot IAP or ads.
- Bigger install base. LifeLock Identity has ~28.8M lifetime installs vs CommBank's ~12.3M - 2.3× the funnel top.
- More monetization surfaces. LifeLock Identity runs 4 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full LifeLock Identity report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
LifeLock Identity
vs
CommBank
Monthly revenue (est.)?
$3.61M
◀
$0
Annual revenue (est.)
$43.26M
◀
$0
Lifetime installs (est.)
28.8M
◀
12.3M
Monthly active users (est.)?
9.3M
◀
1.5M
App Store rating
4.82★
◀
3.54★
Total ratings
192K
◀
76K
US grossing rank
-
=
-
Cheapest monthly sub
$22.99
◀
No sub
IAP tiers detected
4 tiers
◀
0 tiers
- Category
- Finance
- Price
- Free
- Released
- Nov 26, 2018
- Last updated
- Apr 30, 2026
- File size
- 319.7 MB
- Content rating
- 4+
- Version
- 3.4
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +23 more
- Category
- Finance
- Price
- Free
- Released
- Feb 24, 2011
- Last updated
- Apr 29, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 5.51.0.2589
- Languages
- -
LifeLock Identity trajectory
CommBank trajectory
FAQ
Which makes more money, LifeLock Identity or CommBank? v
LifeLock Identity earns about $3.61M per month, while CommBank earns about $0. That is a ∞× revenue gap (~$3.61M more per month for LifeLock Identity). Annual revenue: LifeLock Identity ≈ $43.26M/year, CommBank ≈ $0/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, LifeLock Identity or CommBank? v
LifeLock Identity leads with about 28.8M estimated downloads vs 12.3M for CommBank - a 2.3× gap. LifeLock Identity's App Store downloads are estimated from 192K ratings × the standard 1:75 ratio. CommBank reports 10,000,000+ installs on Google Play.
Are LifeLock Identity and CommBank in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Finance category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do LifeLock Identity and CommBank offer? v
LifeLock Identity: IAP range 4 tiers detected. CommBank: no IAP detected on the public listing. LifeLock Identity runs a "Subscription (~$11.99/mo)" monetization model; CommBank runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, LifeLock Identity or CommBank? v
LifeLock Identity edges ahead with ★ 4.8 vs ★ 3.5 (gap of 1.3 stars). Rating volume: LifeLock Identity 192K ratings, CommBank 460 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these LifeLock Identity vs CommBank revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.61M for LifeLock Identity and $0 for CommBank are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Finance) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare LifeLock Identity or CommBank to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.