Lose It! - Calorie Counter vs Fitbit
Lose It! - Calorie Counter
FitNow
App Store
$3.58M/mo
~$42.92M/yr · 33.9M installs
VS
Fitbit
Google LLC
Google Play
$4.66M/mo
~$55.95M/yr · 253.3M installs
Revenue winner
Fitbit wins
+30% vs other
Installs winner
Fitbit wins
+648% vs other
MAU winner
Lose It! - Calorie Counter wins
+21% vs other
Rating winner
Lose It! - Calorie Counter wins
+15% vs other
Why Fitbit is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Premium pricing. Fitbit charges $28.27/mo vs Lose It! - Calorie Counter's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Fitbit has ~253.3M lifetime installs vs Lose It! - Calorie Counter's ~33.9M - 7.5× the funnel top.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Lose It! - Calorie Counter
vs
Fitbit
Monthly revenue (est.)?
$3.58M
▶
$4.66M
Annual revenue (est.)
$42.92M
▶
$55.95M
Lifetime installs (est.)
33.9M
▶
253.3M
Monthly active users (est.)?
7.4M
◀
6.1M
App Store rating
4.77★
◀
4.15★
Total ratings
753K
▶
1.3M
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
▶
$28.27
IAP tiers detected
4 tiers
◀
0 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Nov 21, 2008
- Last updated
- May 6, 2026
- File size
- 209.8 MB
- Content rating
- 17+
- Version
- 18.2.700
- Languages
- English, French, German, Japanese, Korean, Portuguese +2 more
- Category
- Health & Fitness
- Price
- Free
- Released
- Mar 16, 2012
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Everyone
- Version
- VARY
- Languages
- -
Lose It! - Calorie Counter trajectory
Fitbit trajectory
FAQ
Which makes more money, Lose It! - Calorie Counter or Fitbit? v
Fitbit earns about $4.66M per month, while Lose It! - Calorie Counter earns about $3.58M. That is a 1.3× revenue gap (~$1.09M more per month for Fitbit). Annual revenue: Lose It! - Calorie Counter ≈ $42.92M/year, Fitbit ≈ $55.95M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Lose It! - Calorie Counter or Fitbit? v
Fitbit leads with about 253.3M estimated downloads vs 33.9M for Lose It! - Calorie Counter - a 7.5× gap. Lose It! - Calorie Counter's App Store downloads are estimated from 753K ratings × the standard 1:75 ratio. Fitbit reports 100,000,000+ installs on Google Play.
Are Lose It! - Calorie Counter and Fitbit in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Lose It! - Calorie Counter and Fitbit offer? v
Lose It! - Calorie Counter: IAP range 4 tiers detected. Fitbit: IAP range $7.99 - $99.99 per item. Lose It! - Calorie Counter runs a "Subscription (~$9.99/mo, fitness-sub)" monetization model; Fitbit runs "Subscription (~$28.27/mo, wellness)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Lose It! - Calorie Counter or Fitbit? v
Lose It! - Calorie Counter edges ahead with ★ 4.8 vs ★ 4.1 (gap of 0.6 stars). Rating volume: Lose It! - Calorie Counter 753K ratings, Fitbit 245K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Lose It! - Calorie Counter vs Fitbit revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.58M for Lose It! - Calorie Counter and $4.66M for Fitbit are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Lose It! - Calorie Counter or Fitbit to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.