A specific clone-and-improve plan for Lose It! - Calorie Counter
Auto-generated from this app's real revenue ($4.76M/month · $57.15M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
- photo-to-data feature (camera + AI for instant value delivery)
- zero-friction onboarding (open app → tap → result)
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
Lose It! - Calorie Counter is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Lose It! - Calorie Counter for 30 days - here's what I'd do differently"
- "Why Lose It! - Calorie Counter costs $9.99/mo when ours costs $5.99"
- "The health & fitness app Lose It! - Calorie Counter won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo, fitness-sub)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Annualest. Lose It! Premium Features $39.99 /year ~$3.33/mo
- Annual year of premium features $39.99 /year ~$3.33/mo
- Subscription Lose It! Premium6 tiers $9.99 – $79.99 range
- One-time Lose It! Premium Lifetime $49.99 one-time
- One-time Lose It! Premium Lifetime $59.99 one-time
App Details
Pulled from the App Store- Current Version
- 18.2.700
- Released
- Nov 21, 2008
- Last Updated
- May 6, 2026
- File Size
- 209.8 MB
- Required OS
- 18.0
- Content Rating
- 17+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Japanese, Korean, Portuguese, Chinese, Spanish
- Developer
- FitNow
What's new in v18.2.700
Lose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.
A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.
And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!
With over 50 million users worldwide, we're helping people reach a healthy weight every day.
We made some quick fixes to make sure things are running smoothly. Take it for a spin and make your log complete!
Fun Numbers - share these
- ☕ Buys 32K $5 coffees every day
- 👨💻 Pays for 317 senior engineer salaries per year
- 🚗 Earns enough for 1K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 3 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare Lose It! - Calorie Counter or explore similar apps
Health & Fitness · App Store · pick a head-to-head or jump to a leaderboard.
