Lose It! - Calorie Counter vs MacrosFirst - Macro Tracker
Lose It! - Calorie Counter
FitNow
App Store
$3.63M/mo
~$43.53M/yr · 34.4M installs
VS
MacrosFirst - Macro Tracker
MacrosFirst, Inc.
App Store
$109.3K/mo
~$1.31M/yr · 642K installs
Revenue winner
Lose It! - Calorie Counter wins
+3219% vs other
Installs winner
Lose It! - Calorie Counter wins
+5248% vs other
MAU winner
Lose It! - Calorie Counter wins
+3879% vs other
Rating winner
MacrosFirst - Macro Tracker wins
+2% vs other
Why Lose It! - Calorie Counter is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Lose It! - Calorie Counter earns roughly 33× more per month than MacrosFirst - Macro Tracker - $3.63M vs $109.3K.
- Aggressive pricing. Lose It! - Calorie Counter undercuts at $9.99/mo vs $11.99/mo - converts a higher % of free users.
- Bigger install base. Lose It! - Calorie Counter has ~34.4M lifetime installs vs MacrosFirst - Macro Tracker's ~642K - 53.5× the funnel top.
- More monetization surfaces. Lose It! - Calorie Counter runs 3 IAP tiers vs 1 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Lose It! - Calorie Counter report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Lose It! - Calorie Counter
vs
MacrosFirst - Macro Tracker
Monthly revenue (est.)?
$3.63M
◀
$109.3K
Annual revenue (est.)
$43.53M
◀
$1.31M
Lifetime installs (est.)
34.4M
◀
642K
Monthly active users (est.)?
7.5M
◀
188K
App Store rating
4.77★
▶
4.86★
Total ratings
763K
◀
18K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
▶
$11.99
IAP tiers detected
3 tiers
◀
1 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Nov 21, 2008
- Last updated
- Jul 2, 2026
- File size
- 214.3 MB
- Content rating
- 17+
- Version
- 18.3.700
- Languages
- English, French, German, Japanese, Korean, Portuguese +2 more
- Category
- Health & Fitness
- Price
- Free
- Released
- Jul 19, 2017
- Last updated
- Jun 28, 2026
- File size
- 185.9 MB
- Content rating
- 12+
- Version
- 2.1.679
- Languages
- English
Lose It! - Calorie Counter trajectory
MacrosFirst - Macro Tracker trajectory
FAQ
Which makes more money, Lose It! - Calorie Counter or MacrosFirst - Macro Tracker? v
Lose It! - Calorie Counter earns about $3.63M per month, while MacrosFirst - Macro Tracker earns about $109.3K. That is a 33.2× revenue gap (~$3.52M more per month for Lose It! - Calorie Counter). Annual revenue: Lose It! - Calorie Counter ≈ $43.53M/year, MacrosFirst - Macro Tracker ≈ $1.31M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Lose It! - Calorie Counter or MacrosFirst - Macro Tracker? v
Lose It! - Calorie Counter leads with about 34.4M estimated downloads vs 642K for MacrosFirst - Macro Tracker - a 53.5× gap. Lose It! - Calorie Counter's App Store downloads are estimated from 763K ratings × the standard 1:75 ratio. MacrosFirst - Macro Tracker's App Store downloads are estimated from 18K ratings.
Are Lose It! - Calorie Counter and MacrosFirst - Macro Tracker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Lose It! - Calorie Counter and MacrosFirst - Macro Tracker offer? v
Lose It! - Calorie Counter: IAP range 3 tiers detected. MacrosFirst - Macro Tracker: IAP range 1 tiers detected. Lose It! - Calorie Counter runs a "Subscription (~$9.99/mo, fitness-sub)" monetization model; MacrosFirst - Macro Tracker runs "Subscription (~$11.99/mo, fitness-sub)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Lose It! - Calorie Counter or MacrosFirst - Macro Tracker? v
MacrosFirst - Macro Tracker edges ahead with ★ 4.9 vs ★ 4.8 (gap of 0.1 stars). Rating volume: Lose It! - Calorie Counter 763K ratings, MacrosFirst - Macro Tracker 18K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Lose It! - Calorie Counter vs MacrosFirst - Macro Tracker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.63M for Lose It! - Calorie Counter and $109.3K for MacrosFirst - Macro Tracker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Lose It! - Calorie Counter or MacrosFirst - Macro Tracker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.