Norton 360 Security & VPN vs TotalAV
Norton 360 Security & VPN
Gen Digital Inc.
App Store
$1.63M/mo
~$19.50M/yr · 26.9M installs
VS
TotalAV
Total Security Limited
App Store
$0/mo
~$0/yr · 7.8M installs
Revenue winner
Norton 360 Security & VPN wins
+162528800% vs other
Installs winner
Norton 360 Security & VPN wins
+243% vs other
MAU winner
Norton 360 Security & VPN wins
+120% vs other
Rating winner
Norton 360 Security & VPN wins
+2% vs other
Why Norton 360 Security & VPN is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Norton 360 Security & VPN earns roughly 1625288× more per month than TotalAV - $1.63M vs $0.
- Subscription model. Norton 360 Security & VPN runs a $19.99/mo subscription that compounds; TotalAV relies on one-shot IAP or ads.
- Bigger install base. Norton 360 Security & VPN has ~26.9M lifetime installs vs TotalAV's ~7.8M - 3.4× the funnel top.
- More monetization surfaces. Norton 360 Security & VPN runs 5 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Norton 360 Security & VPN report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Norton 360 Security & VPN
vs
TotalAV
Monthly revenue (est.)?
$1.63M
◀
$0
Annual revenue (est.)
$19.50M
◀
$0
Lifetime installs (est.)
26.9M
◀
7.8M
Monthly active users (est.)?
2.0M
◀
918K
App Store rating
4.66★
◀
4.58★
Total ratings
180K
◀
71K
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
◀
No sub
IAP tiers detected
5 tiers
◀
0 tiers
- Category
- Utilities
- Price
- Free
- Released
- Oct 2, 2018
- Last updated
- Jul 1, 2026
- File size
- 546.7 MB
- Content rating
- 4+
- Version
- 26.11.2
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +22 more
- Category
- Utilities
- Price
- Free
- Released
- Oct 10, 2016
- Last updated
- Feb 17, 2026
- File size
- 60.4 MB
- Content rating
- 17+
- Version
- 2.4.2
- Languages
- Czech, Danish, Dutch, English, French, German +7 more
Norton 360 Security & VPN trajectory
TotalAV trajectory
FAQ
Which makes more money, Norton 360 Security & VPN or TotalAV? v
Norton 360 Security & VPN earns about $1.63M per month, while TotalAV earns about $0. That is a ∞× revenue gap (~$1.63M more per month for Norton 360 Security & VPN). Annual revenue: Norton 360 Security & VPN ≈ $19.50M/year, TotalAV ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Norton 360 Security & VPN or TotalAV? v
Norton 360 Security & VPN leads with about 26.9M estimated downloads vs 7.8M for TotalAV - a 3.4× gap. Norton 360 Security & VPN's App Store downloads are estimated from 180K ratings × the standard 1:75 ratio. TotalAV's App Store downloads are estimated from 71K ratings.
Are Norton 360 Security & VPN and TotalAV in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Norton 360 Security & VPN and TotalAV offer? v
Norton 360 Security & VPN: IAP range 5 tiers detected. TotalAV: no IAP detected on the public listing. Norton 360 Security & VPN runs a "Subscription (~$10.00/mo, security)" monetization model; TotalAV runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Norton 360 Security & VPN or TotalAV? v
Norton 360 Security & VPN edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Norton 360 Security & VPN 180K ratings, TotalAV 71K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Norton 360 Security & VPN vs TotalAV revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.63M for Norton 360 Security & VPN and $0 for TotalAV are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Norton 360 Security & VPN or TotalAV to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.