Norton 360 Security & VPN vs TotalAV
Norton 360 Security & VPN
Gen Digital Inc.
App Store
$1.56M/mo
~$18.77M/yr · 25.9M installs
VS
TotalAV
Total Security Limited
App Store
$235.8K/mo
~$2.83M/yr · 7.8M installs
Revenue winner
Norton 360 Security & VPN wins
+563% vs other
Installs winner
Norton 360 Security & VPN wins
+233% vs other
MAU winner
Norton 360 Security & VPN wins
+113% vs other
Rating winner
Norton 360 Security & VPN wins
+2% vs other
Why Norton 360 Security & VPN is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Norton 360 Security & VPN earns roughly 7× more per month than TotalAV - $1.56M vs $235.8K.
- Premium pricing. Norton 360 Security & VPN charges $19.99/mo vs TotalAV's $7.99/mo - higher ARPU per converted user.
- Bigger install base. Norton 360 Security & VPN has ~25.9M lifetime installs vs TotalAV's ~7.8M - 3.3× the funnel top.
→ Find more apps with this revenue gap · Full Norton 360 Security & VPN report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Norton 360 Security & VPN
vs
TotalAV
Monthly revenue (est.)?
$1.56M
◀
$235.8K
Annual revenue (est.)
$18.77M
◀
$2.83M
Lifetime installs (est.)
25.9M
◀
7.8M
Monthly active users (est.)?
1.9M
◀
912K
App Store rating
4.66★
◀
4.58★
Total ratings
173K
◀
71K
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
◀
$7.99
IAP tiers detected
5 tiers
▶
9 tiers
- Category
- Utilities
- Price
- Free
- Released
- Oct 2, 2018
- Last updated
- May 4, 2026
- File size
- 373.6 MB
- Content rating
- 4+
- Version
- 26.7.1
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +22 more
- Category
- Utilities
- Price
- Free
- Released
- Oct 10, 2016
- Last updated
- Feb 17, 2026
- File size
- 60.4 MB
- Content rating
- 17+
- Version
- 2.4.2
- Languages
- Czech, Danish, Dutch, English, French, German +7 more
Norton 360 Security & VPN trajectory
TotalAV trajectory
FAQ
Which makes more money, Norton 360 Security & VPN or TotalAV? v
Norton 360 Security & VPN earns about $1.56M per month, while TotalAV earns about $235.8K. That is a 6.6× revenue gap (~$1.33M more per month for Norton 360 Security & VPN). Annual revenue: Norton 360 Security & VPN ≈ $18.77M/year, TotalAV ≈ $2.83M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Norton 360 Security & VPN or TotalAV? v
Norton 360 Security & VPN leads with about 25.9M estimated downloads vs 7.8M for TotalAV - a 3.3× gap. Norton 360 Security & VPN's App Store downloads are estimated from 173K ratings × the standard 1:75 ratio. TotalAV's App Store downloads are estimated from 71K ratings.
Are Norton 360 Security & VPN and TotalAV in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Norton 360 Security & VPN and TotalAV offer? v
Norton 360 Security & VPN: IAP range 5 tiers detected. TotalAV: IAP range 9 tiers detected. Norton 360 Security & VPN runs a "Subscription (~$10.00/mo, security)" monetization model; TotalAV runs "Subscription (~$7.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Norton 360 Security & VPN or TotalAV? v
Norton 360 Security & VPN edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Norton 360 Security & VPN 173K ratings, TotalAV 71K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Norton 360 Security & VPN vs TotalAV revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.56M for Norton 360 Security & VPN and $235.8K for TotalAV are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Norton 360 Security & VPN or TotalAV to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.