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REV.NOW
TotalAV earns about
$235.7K/month
range $129.6K – $341.7K · $2.83M/year
Live data · refreshed every hour
Per Day
$7.9K
$4.3K – $11.4K
Per Week
$55.0K
$30.2K – $79.7K
Per Month
$235.7K
$129.6K – $341.7K
Per Year
$2.83M
$1.56M – $4.10M
Lifetime
$7.07M
$3.89M – $10.25M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for TotalAV
Auto-generated from this app's real revenue ($235.7K/month · $2.83M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
48/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$7.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
TotalAV is at $7.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered UtilitiesSmart : Utilities Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried TotalAV for 30 days - here's what I'd do differently"
- "Why TotalAV costs $7.99/mo when ours costs $4.79"
- "The utilities app TotalAV won't tell you these 3 things"
Monetization
Subscription (~$7.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
7.8M installs · 11.7% active · 2.3% pay
In-App Purchases 9
- Monthly TotalAV Monthly Subscription $7.99 /month
- Monthly Total AV Monthly 2 $7.99 /month
- Monthly TotalAV WebShield Monthly $7.99 /month
- Monthly TotalAV Monthly 4 $7.99 /month
- Monthly TotalAV Monthly 2025 $7.99 /month
- Weeklyest. TotalAV VPN $4.99 /week ~$21.68/mo
- Weeklyest. Total AV $7.99 /week ~$34.72/mo
- Annual TotalAV Annual 2025 $47.90 /year ~$3.99/mo
9 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2.4.2
- Released
- Oct 10, 2016
- Last Updated
- Feb 17, 2026
- File Size
- 60.4 MB
- Required OS
- 13.0
- Content Rating
- 17+
- Category
- Utilities
- Price
- Free
- Currency
- USD
- Languages
- Czech, Danish, Dutch, English, French, German, Italian, NN, Polish, Portuguese, Spanish, Swedish, Turkish
- Developer
- Total Security Limited
What's new in v2.4.2
We continuously improve the protection features of TotalAV for Mobile, as well as the speed and stability of our app to give you the best protection and transparent cybersecurity experience available.
What's new?
Bug fixes
Fun Numbers - share these
$0
every second
$5
every minute
$327
every hour
$7.9K
every day
- ☕ Buys 2K $5 coffees every day
- 👨💻 Pays for 16 senior engineer salaries per year
- 🚗 Earns enough for 67 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 55 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
7.8M
estimated from 70,815 ratings
Active Users (MAU est.)
911K
11.7% of installs · default benchmark
Rating
4.58 ★
71K reviews
Monetization
Subscription (~$7.99/mo)
Rating Distribution
5★
54K
4★
10K
3★
3K
2★
986
1★
3K
Compare TotalAV or explore similar apps
Utilities · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About TotalAV
How much money does TotalAV make on the App Store? ⌄
TotalAV has an estimated App Store revenue of $235.7K per month (~$2.83M per year, $7.9K per day) with a likely range of $129.6K to $341.7K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does TotalAV get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (71K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 7.8M total iOS downloads for TotalAV - and roughly 911K monthly active users on iPhone and iPad.
Is TotalAV a top grossing iOS app and what is its App Store rank? ⌄
TotalAV is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how TotalAV compares to other highest-grossing iPhone and iPad apps.
How is TotalAV App Store revenue estimated? ⌄
Rev.now estimates TotalAV App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does TotalAV offer on iOS? ⌄
TotalAV offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare TotalAV App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare TotalAV side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for TotalAV? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for TotalAV. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
