PhotoColors vs Snapchat
PhotoColors
Haibin Wang
App Store
$310/mo
~$3.7K/yr · 3K installs
VS
Snapchat
Snap, Inc.
App Store
$65.44M/mo
~$785.30M/yr · 3.0B installs
Revenue winner
Snapchat wins
+21110153% vs other
Installs winner
Snapchat wins
+99999900% vs other
MAU winner
Snapchat wins
+87719198% vs other
Rating winner
PhotoColors wins
+11% vs other
Why Snapchat is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Snapchat earns roughly 211103× more per month than PhotoColors - $65.44M vs $310.
- Subscription model. Snapchat runs a $4.99/mo subscription that compounds; PhotoColors relies on one-shot IAP or ads.
- Bigger install base. Snapchat has ~3.0B lifetime installs vs PhotoColors's ~3K - 1000000.0× the funnel top.
- More monetization surfaces. Snapchat runs 6 IAP tiers vs 1 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Snapchat report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
PhotoColors
vs
Snapchat
Monthly revenue (est.)?
$310
▶
$65.44M
Annual revenue (est.)
$3.7K
▶
$785.30M
Lifetime installs (est.)
3K
▶
3.0B
Monthly active users (est.)?
969
▶
850.0M
App Store rating
5.00★
◀
4.50★
Total ratings
11
▶
5.8M
US grossing rank
-
▶
#5
Cheapest monthly sub
No sub
▶
$4.99
IAP tiers detected
1 tiers
▶
6 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Mar 31, 2026
- Last updated
- May 8, 2026
- File size
- 8.8 MB
- Content rating
- 4+
- Version
- 26.05.05
- Languages
- English, Chinese, Chinese
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 13, 2011
- Last updated
- May 7, 2026
- File size
- 349.5 MB
- Content rating
- 12+
- Version
- 13.91.1.0
- Languages
- Arabic, BN, Danish, Dutch, English, Finnish +29 more
PhotoColors trajectory
Snapchat trajectory
FAQ
Which makes more money, PhotoColors or Snapchat? v
Snapchat earns about $65.44M per month, while PhotoColors earns about $310. That is a 211102.5× revenue gap (~$65.44M more per month for Snapchat). Annual revenue: PhotoColors ≈ $3.7K/year, Snapchat ≈ $785.30M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, PhotoColors or Snapchat? v
Snapchat leads with about 3.0B estimated downloads vs 3K for PhotoColors - a 1000000.0× gap. PhotoColors's App Store downloads are estimated from 11 ratings × the standard 1:75 ratio. Snapchat's App Store downloads are estimated from 5.8M ratings.
Are PhotoColors and Snapchat in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do PhotoColors and Snapchat offer? v
PhotoColors: IAP range 1 tiers detected. Snapchat: IAP range 6 tiers detected. PhotoColors runs a "Free + one-time IAP (1 tiers)" monetization model; Snapchat runs "Subscription (~$4.99/mo) · calibrated by US grossing rank #5". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, PhotoColors or Snapchat? v
PhotoColors edges ahead with ★ 5.0 vs ★ 4.5 (gap of 0.5 stars). Rating volume: PhotoColors 11 ratings, Snapchat 5.8M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these PhotoColors vs Snapchat revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $310 for PhotoColors and $65.44M for Snapchat are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare PhotoColors or Snapchat to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.