pixiv vs Threads
pixiv
pixiv Inc.
App Store
$37.2K/mo
~$446.2K/yr · 524K installs
VS
Threads
Instagram, Inc.
App Store
$16.57M/mo
~$198.83M/yr · 327.8M installs
Revenue winner
Threads wins
+44463% vs other
Installs winner
Threads wins
+62446% vs other
MAU winner
Threads wins
+9993% vs other
Rating winner
Threads wins
+3% vs other
Why Threads is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Threads earns roughly 446× more per month than pixiv - $16.57M vs $37.2K.
- Premium pricing. Threads charges $21.99/mo vs pixiv's $4.99/mo - higher ARPU per converted user.
- Bigger install base. Threads has ~327.8M lifetime installs vs pixiv's ~524K - 625.5× the funnel top.
- More monetization surfaces. Threads runs 3 IAP tiers vs 2 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Threads report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
pixiv
vs
Threads
Monthly revenue (est.)?
$37.2K
▶
$16.57M
Annual revenue (est.)
$446.2K
▶
$198.83M
Lifetime installs (est.)
524K
▶
327.8M
Monthly active users (est.)?
231K
▶
23.3M
App Store rating
4.49★
▶
4.64★
Total ratings
7K
▶
1.9M
US grossing rank
-
=
-
Cheapest monthly sub
$4.99
▶
$21.99
IAP tiers detected
2 tiers
▶
3 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Dec 9, 2009
- Last updated
- Apr 30, 2026
- File size
- 94.0 MB
- Content rating
- 17+
- Version
- 8.6.5
- Languages
- English, Japanese, Korean, Malay, Chinese, Thai +1 more
- Category
- Social Networking
- Price
- Free
- Released
- Jul 5, 2023
- Last updated
- May 5, 2026
- File size
- 187.8 MB
- Content rating
- 12+
- Version
- 428.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
pixiv trajectory
Threads trajectory
FAQ
Which makes more money, pixiv or Threads? v
Threads earns about $16.57M per month, while pixiv earns about $37.2K. That is a 445.6× revenue gap (~$16.53M more per month for Threads). Annual revenue: pixiv ≈ $446.2K/year, Threads ≈ $198.83M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, pixiv or Threads? v
Threads leads with about 327.8M estimated downloads vs 524K for pixiv - a 625.5× gap. pixiv's App Store downloads are estimated from 7K ratings × the standard 1:75 ratio. Threads's App Store downloads are estimated from 1.9M ratings.
Are pixiv and Threads in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do pixiv and Threads offer? v
pixiv: IAP range 2 tiers detected. Threads: IAP range 3 tiers detected. pixiv runs a "Subscription (~$4.99/mo)" monetization model; Threads runs "Subscription (~$21.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, pixiv or Threads? v
Threads edges ahead with ★ 4.6 vs ★ 4.5 (gap of 0.1 stars). Rating volume: pixiv 7K ratings, Threads 1.9M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these pixiv vs Threads revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.2K for pixiv and $16.57M for Threads are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare pixiv or Threads to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.