Tape Measure™ vs Tuya- Smart Life, Smart Living
Tape Measure™
Level Labs, LLC
App Store
$357.7K/mo
~$4.29M/yr · 9.6M installs
VS
Tuya- Smart Life, Smart Living
Tuya Smart Inc.
App Store
$110.8K/mo
~$1.33M/yr · 4.9M installs
Revenue winner
Tape Measure™ wins
+223% vs other
Installs winner
Tape Measure™ wins
+96% vs other
MAU winner
Tape Measure™ wins
+94% vs other
Rating winner
Tuya- Smart Life, Smart Living wins
+4% vs other
Why Tape Measure™ is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Tape Measure™ earns roughly 3× more per month than Tuya- Smart Life, Smart Living - $357.7K vs $110.8K.
- Premium pricing. Tape Measure™ charges $9.99/mo vs Tuya- Smart Life, Smart Living's $3.19/mo - higher ARPU per converted user.
- Bigger install base. Tape Measure™ has ~9.6M lifetime installs vs Tuya- Smart Life, Smart Living's ~4.9M - 2.0× the funnel top.
→ Find more apps with this revenue gap · Full Tape Measure™ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Tape Measure™
vs
Tuya- Smart Life, Smart Living
Monthly revenue (est.)?
$357.7K
◀
$110.8K
Annual revenue (est.)
$4.29M
◀
$1.33M
Lifetime installs (est.)
9.6M
◀
4.9M
Monthly active users (est.)?
1.1M
◀
571K
App Store rating
4.43★
▶
4.60★
Total ratings
87K
◀
44K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
◀
$3.19
IAP tiers detected
1 tiers
▶
10 tiers
- Category
- Utilities
- Price
- Free
- Released
- Sep 19, 2017
- Last updated
- Jul 1, 2026
- File size
- 47.0 MB
- Content rating
- 4+
- Version
- 4.14
- Languages
- English, French, German, Japanese, Portuguese, Chinese +1 more
- Category
- Utilities
- Price
- Free
- Released
- Nov 7, 2015
- Last updated
- Jul 2, 2026
- File size
- 273.8 MB
- Content rating
- 12+
- Version
- 7.9.1
- Languages
- Arabic, AZ, EU, BE, BN, BS +59 more
Tape Measure™ trajectory
Tuya- Smart Life, Smart Living trajectory
FAQ
Which makes more money, Tape Measure™ or Tuya- Smart Life, Smart Living? v
Tape Measure™ earns about $357.7K per month, while Tuya- Smart Life, Smart Living earns about $110.8K. That is a 3.2× revenue gap (~$246.9K more per month for Tape Measure™). Annual revenue: Tape Measure™ ≈ $4.29M/year, Tuya- Smart Life, Smart Living ≈ $1.33M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Tape Measure™ or Tuya- Smart Life, Smart Living? v
Tape Measure™ leads with about 9.6M estimated downloads vs 4.9M for Tuya- Smart Life, Smart Living - a 2.0× gap. Tape Measure™'s App Store downloads are estimated from 87K ratings × the standard 1:75 ratio. Tuya- Smart Life, Smart Living's App Store downloads are estimated from 44K ratings.
Are Tape Measure™ and Tuya- Smart Life, Smart Living in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Tape Measure™ and Tuya- Smart Life, Smart Living offer? v
Tape Measure™: IAP range 1 tiers detected. Tuya- Smart Life, Smart Living: IAP range 10 tiers detected. Tape Measure™ runs a "Subscription (~$9.99/mo)" monetization model; Tuya- Smart Life, Smart Living runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Tape Measure™ or Tuya- Smart Life, Smart Living? v
Tuya- Smart Life, Smart Living edges ahead with ★ 4.6 vs ★ 4.4 (gap of 0.2 stars). Rating volume: Tape Measure™ 87K ratings, Tuya- Smart Life, Smart Living 44K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Tape Measure™ vs Tuya- Smart Life, Smart Living revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $357.7K for Tape Measure™ and $110.8K for Tuya- Smart Life, Smart Living are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Tape Measure™ or Tuya- Smart Life, Smart Living to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.