Tape Measure™ vs Tape Measure & Ruler Арр
Tape Measure™
Level Labs, LLC
App Store
$352.2K/mo
~$4.23M/yr · 9.4M installs
VS
Tape Measure & Ruler Арр
Free Style Dev LCC
App Store
$17.4K/mo
~$208.3K/yr · 314K installs
Revenue winner
Tape Measure™ wins
+1929% vs other
Installs winner
Tape Measure™ wins
+2897% vs other
MAU winner
Tape Measure™ wins
+2949% vs other
Rating winner
Tape Measure™ wins
+5% vs other
Why Tape Measure™ is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Tape Measure™ earns roughly 20× more per month than Tape Measure & Ruler Арр - $352.2K vs $17.4K.
- Aggressive pricing. Tape Measure™ undercuts at $9.99/mo vs $14.99/mo - converts a higher % of free users.
- Bigger install base. Tape Measure™ has ~9.4M lifetime installs vs Tape Measure & Ruler Арр's ~314K - 30.0× the funnel top.
→ Find more apps with this revenue gap · Full Tape Measure™ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Tape Measure™
vs
Tape Measure & Ruler Арр
Monthly revenue (est.)?
$352.2K
◀
$17.4K
Annual revenue (est.)
$4.23M
◀
$208.3K
Lifetime installs (est.)
9.4M
◀
314K
Monthly active users (est.)?
1.1M
◀
36K
App Store rating
4.43★
◀
4.22★
Total ratings
86K
◀
4K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
▶
$14.99
IAP tiers detected
1 tiers
▶
8 tiers
- Category
- Utilities
- Price
- Free
- Released
- Sep 19, 2017
- Last updated
- Apr 10, 2026
- File size
- 46.6 MB
- Content rating
- 4+
- Version
- 4.10
- Languages
- English, French, German, Japanese, Portuguese, Chinese +1 more
- Category
- Utilities
- Price
- Free
- Released
- Jul 24, 2019
- Last updated
- Mar 26, 2026
- File size
- 206.0 MB
- Content rating
- 4+
- Version
- 3.5.5
- Languages
- Arabic, English, French, German, Italian, Japanese +5 more
Tape Measure™ trajectory
Tape Measure & Ruler Арр trajectory
FAQ
Which makes more money, Tape Measure™ or Tape Measure & Ruler Арр? v
Tape Measure™ earns about $352.2K per month, while Tape Measure & Ruler Арр earns about $17.4K. That is a 20.3× revenue gap (~$334.8K more per month for Tape Measure™). Annual revenue: Tape Measure™ ≈ $4.23M/year, Tape Measure & Ruler Арр ≈ $208.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Tape Measure™ or Tape Measure & Ruler Арр? v
Tape Measure™ leads with about 9.4M estimated downloads vs 314K for Tape Measure & Ruler Арр - a 30.0× gap. Tape Measure™'s App Store downloads are estimated from 86K ratings × the standard 1:75 ratio. Tape Measure & Ruler Арр's App Store downloads are estimated from 4K ratings.
Are Tape Measure™ and Tape Measure & Ruler Арр in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Tape Measure™ and Tape Measure & Ruler Арр offer? v
Tape Measure™: IAP range 1 tiers detected. Tape Measure & Ruler Арр: IAP range 8 tiers detected. Tape Measure™ runs a "Subscription (~$9.99/mo)" monetization model; Tape Measure & Ruler Арр runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Tape Measure™ or Tape Measure & Ruler Арр? v
Tape Measure™ edges ahead with ★ 4.4 vs ★ 4.2 (gap of 0.2 stars). Rating volume: Tape Measure™ 86K ratings, Tape Measure & Ruler Арр 4K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Tape Measure™ vs Tape Measure & Ruler Арр revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $352.2K for Tape Measure™ and $17.4K for Tape Measure & Ruler Арр are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Tape Measure™ or Tape Measure & Ruler Арр to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.