💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,483 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Age of Empires Mobile

Level Infinite · 🍎

-

3.7★

Study →

Sweat Wallet: Walk Into Crypto

The Sweat Foundation · 🍎

-

4.7★

Study →

Avatar: Realms Collide

Tilting Point · 🍎

-

4.7★

Study →

Warpath: Ace Shooter

Lilith Games · 🍎

-

4.7★

Study →

Kiss of War

TAP4FUN (HONGKONG) · 🍎

-

4.8★

Study →

The Grand Mafia

Phantix Games · 🍎

-

4.5★

Study →

Tower War - Tactical Conquest

SayGames · 🍎

-

4.6★

Study →

Testi Driving Cancellations UK

Testi Apps · 🍎

-

4.3★

Study →

Weekly Planner - Diary, Notes

Digital Legal Tech · 🍎

-

4.7★

Study →

Cooking Diary® Restaurant Game

Mytona · 🍎

-

4.7★

Study →

Beep: Driving Cancellations UK

Nextkey · 🍎

-

4.5★

Study →

OLIO

Olio Exchange · 🍎

-

4.6★

Study →

Guardian Feast: Daily Recipes

Guardian News and Media · 🍎

-

4.8★

Study →

Food For Fitness: Easy Recipes

Food For Fitness · 🍎

-

5.0★

Study →

Mealia - AI Grocery Assistant

Mealia · 🍎

-

0.0★

Study →

iCertifi

iCertifi · 🍎

-

4.4★

Study →

Coeliac UK

Coeliac UK · 🍎

-

0.0★

Study →

Cherrypick: Plan | Shop | Cook

lollipopai · 🍎

-

1.0★

Study →

Pam Fitness & Food

PLR UG · 🍎

-

4.8★

Study →

Cookbooks by Sorted Food

Sorted Food · 🍎

-

4.8★

Study →

Keto Diet App & Recipes

Drama Labs · 🍎

-

4.7★

Study →

MilkStash: Breast Milk Log

Souhayb Kamal Dine · 🍎

-

0.0★

Study →

park4night

BFichter · 🍎

-

4.3★

Study →

TGB: Meal Planner & Recipes

The Good Bite · 🍎

-

3.0★

Study →

Outdooractive

Outdooractive · 🍎

-

4.3★

Study →

CampingCard ACSI

ACSI Publishing · 🍎

-

3.0★

Study →

StayFree: Vanlife Wild Camping

StayFree · 🍎

-

4.2★

Study →

Schengen Simple

Roycroft Labs · 🍎

-

4.8★

Study →

UK Hidden Gems

UK Hidden Gems · 🍎

-

2.0★

Study →

Brit Stops

Harvest Hosts · 🍎

-

4.7★

Study →

ACSI Campsites Europe

ACSI Publishing · 🍎

-

2.7★

Study →

Campercontact - Camper Van

Nederlandse Kampeerauto Club (N.K.C.) · 🍎

-

4.5★

Study →

Country Days Tracker

Andrey Solovyev · 🍎

-

4.0★

Study →

Country Days Tracker: Bounded

Wasl Apps · 🍎

-

5.0★

Study →

SailTies: Logbook GPS Tracking

Sail Ties · 🍎

-

4.9★

Study →

PadsPass

PadsPass · 🍎

-

4.5★

Study →

Jack's Flight Club

JFC Travel Group · 🍎

-

2.7★

Study →

iWalk Cornwall

Working Edge · 🍎

-

4.6★

Study →

Trotter

Trotter Concierge · 🍎

-

5.0★

Study →

Step: Your World

Step Digital · 🍎

-

4.5★

Study →

Local Giveaways - Leavit

Gokhan Navruz · 🍎

-

4.3★

Study →

Shpock: Buy & Sell Marketplace

finderly GmbH & Co KG · 🍎

-

4.2★

Study →

Jelly Tracker: Restock Monitor

THE BORING LAB · 🍎

-

1.0★

Study →

Purpl Discounts

Purpl Discounts · 🍎

-

0.0★

Study →

Vinotify

AKP Ventures · 🍎

-

0.0★

Study →

Cotswold Collective

Cotswold Collective · 🍎

-

0.0★

Study →

drivve | Collector Car Values

The Classic Valuer · 🍎

-

3.0★

Study →

Dealerts: Alerts for eBay

GetWipfIt · 🍎

-

4.8★

Study →

Publi24

Publi24 Digital SRL · 🍎

-

4.8★

Study →

Droplist

Droplist · 🍎

-

4.9★

Study →