← Intelligence hub

💳 Paywall & Pricing Analysis

2,402 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,402

Subscription apps

$12.00

Median monthly

$7.03

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,402 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Experian · 🍎

Meta Platforms · ▶︎

Klarna: Smarter everyday money

Klarna Bank · 🍎

OpenAI OpCo · 🍎

Microsoft Excel: Spreadsheets

Microsoft · ▶︎

Plenty of Fish : Dating App

PlentyOfFish · 🍎

Lark Player:Music Player & MP3

Lark Player Studio - Music, MP3 & Video Player · ▶︎

Episode - Choose Your Story

Episode Interactive · 🍎

Plants vs. Zombies™

ELECTRONIC ARTS · ▶︎

Calm.com · 🍎

Bumble Dating App: Meet & Date

MobilityWare · 🍎

DoorDash: Food, Grocery, More

DoorDash · 🍎

Meta Platforms · ▶︎

Netflix · 🍎

Word Connect ¤

ZenLife Games · 🍎

Claude by Anthropic

Anthropic PBC · 🍎

Pandora: Music & Podcasts

Pandora Media · 🍎

Uber Eats: Food & Groceries

MyFitnessPal: Calorie Counter

MyFitnessPal · ▶︎

WhatsApp Messenger

WhatsApp · ▶︎

WeightWatchers Program

WW International · 🍎

Microsoft 365 Copilot

Microsoft · 🍎

DiDi Rider: Affordable rides

DiDi Global · ▶︎

Google · ▶︎

Spotify: Music and Podcasts

Spotify · ▶︎

Step Counter - Pedometer

Leap Fitness Group · ▶︎

OpenAI · ▶︎

Google · ▶︎

BLK: Black Singles Dating App

Affinity Apps · 🍎

Period Calendar Period Tracker

Simple Design · ▶︎

Home Workout - No Equipment

Leap Fitness Group · ▶︎

Headspace: Sleep & Meditation

Headspace · 🍎

Google · ▶︎

Hinge Dating App: Match & Date

Sweatcoin・Walking Step Counter

Sweatco · ▶︎

VPN - Super Unlimited Proxy

Mobile Jump · 🍎

DuckDuckGo, Duck.ai, & VPN

DuckDuckGo · 🍎

Google Fit: Activity Tracking

Google · ▶︎

Words of Wonders: Crossword

FUGO BILISIM TEKNOLOJILERI VE YAZILIM TICARET ANONIM SIRKETI · 🍎

Tagged Dating: Chat & Go Live!

Grindr - Gay Dating & Chat

Instagram · ▶︎

Quizlet: More than Flashcards

Quizlet · 🍎

Tinder Dating App: Date & Chat

Picsart AI Photo Editor, Video

PicsArt · 🍎

Booking.com: Hotels & Travel

Booking.com · 🍎

Tinder Dating App: Chat & Date

Tinder · ▶︎

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card