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💳 Paywall & Pricing Analysis

2,553 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,553
Subscription apps
$11.77
Median monthly
$7.03
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 176 $3.00-$4.99 239 $5.00-$7.99 307 $8.00-$9.99 378 $10.00-$14.99 546 $15.00-$19.99 248 $20.00+ 651

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,553 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
Experian®
Experian · 🍎
$52.58/mo
4.8★
Study →
Klarna: Smarter everyday money
Klarna Bank · 🍎
$35.00/mo
4.9★
Study →
ChatGPT
OpenAI OpCo · 🍎
$8.33/mo
4.8★
Study →
Plenty of Fish : Dating App
PlentyOfFish · 🍎
$30.00/mo
4.3★
Study →
Episode - Choose Your Story
Episode Interactive · 🍎
$14.99/mo
4.7★
Study →
Calm
Calm.com · 🍎
$14.99/mo
4.8★
Study →
Bumble Dating App: Meet & Date
Bumble · 🍎
$30.00/mo
4.3★
Study →
Solitaire
MobilityWare · 🍎
$1.99/mo
4.7★
Study →
DoorDash: Food, Grocery, More
DoorDash · 🍎
$9.99/mo
4.8★
Study →
Facebook
Meta Platforms · ▶︎
$14.07/mo
4.6★
Study →
Netflix
Netflix · 🍎
$19.99/mo
4.7★
Study →
Google Gemini
Google · 🍎
$20.00/mo
4.7★
Study →
Word Connect ¤
ZenLife Games · 🍎
$30.37/mo
4.8★
Study →
Claude by Anthropic
Anthropic PBC · 🍎
$20.00/mo
4.7★
Study →
Pandora: Music & Podcasts
Pandora Media · 🍎
$12.99/mo
4.8★
Study →
Uber Eats: Food & Groceries
Uber · 🍎
$9.99/mo
4.8★
Study →
MyFitnessPal: Calorie Counter
MyFitnessPal · ▶︎
$9.95/mo
4.4★
Study →
WhatsApp Messenger
WhatsApp · ▶︎
$8.94/mo
4.7★
Study →
WeightWatchers Program
WW International · 🍎
$12.00/mo
4.8★
Study →
Microsoft 365 Copilot
Microsoft · 🍎
$20.00/mo
4.7★
Study →
Google Chrome
Google · 🍎
$10.00/mo
4.7★
Study →
Google Chrome
Google · ▶︎
$7.07/mo
4.1★
Study →
Gmail
Google · ▶︎
$7.07/mo
4.1★
Study →
Spotify: Music and Podcasts
Spotify · ▶︎
$37.75/mo
4.3★
Study →
ChatGPT
OpenAI · ▶︎
$40.00/mo
4.7★
Study →
BLK: Black Singles Dating App
Affinity Apps · 🍎
$30.00/mo
4.6★
Study →
Headspace: Sleep & Meditation
Headspace · 🍎
$12.99/mo
4.8★
Study →
Hinge Dating App: Match & Date
Hinge · 🍎
$30.00/mo
4.4★
Study →
Tinder Dating App: Date & Chat
Tinder · 🍎
$9.99/mo
4.2★
Study →
VPN - Super Unlimited Proxy
Mobile Jump · 🍎
$11.99/mo
4.6★
Study →
DuckDuckGo, Duck.ai, & VPN
DuckDuckGo · 🍎
$10.00/mo
4.8★
Study →
Words of Wonders: Crossword
FUGO BILISIM TEKNOLOJILERI VE YAZILIM TICARET ANONIM SIRKETI · 🍎
$17.34/mo
4.9★
Study →
Tagged Dating: Chat & Go Live!
Ifwe · 🍎
$30.00/mo
4.5★
Study →
Grindr - Gay Dating & Chat
Grindr · 🍎
$30.00/mo
4.5★
Study →
Instagram
Instagram · ▶︎
$11.43/mo
4.0★
Study →
Quizlet: More than Flashcards
Quizlet · 🍎
$14.00/mo
4.8★
Study →
Picsart AI Photo Editor, Video
PicsArt · 🍎
$20.00/mo
4.7★
Study →
Booking.com: Hotels & Travel
Booking.com · 🍎
$10.00/mo
4.8★
Study →
Waze Navigation & Live Traffic
Waze · ▶︎
$77.41/mo
4.2★
Study →
Tinder Dating App: Chat & Date
Tinder · ▶︎
$12.12/mo
3.8★
Study →
Robokiller: Spam Call Blocker
Mosaic S.r.l · 🍎
$116.67/mo
4.5★
Study →
Bike Race: Free Style Games
Wildlife Studios · 🍎
$34.72/mo
4.8★
Study →
Magic Tiles 3: Piano Game
Amanotes · 🍎
$9.99/mo
4.6★
Study →
Duolingo: Language Lessons
Duolingo · 🍎
$9.99/mo
4.7★
Study →
MyFitnessPal: Calorie Counter
MyFitnessPal · 🍎
$12.00/mo
4.7★
Study →
Photo Collage - Collageable
IRONTECH · 🍎
$3.99/mo
4.8★
Study →
YouTube
Google · ▶︎
$7.07/mo
3.9★
Study →
Hily Dating App: Meet. Date.
Hily · 🍎
$30.00/mo
4.3★
Study →
Microsoft OneDrive
Microsoft · ▶︎
$11.34/mo
4.6★
Study →
Ultimate Guitar: Chords & Tabs
Ultimate Guitar · 🍎
$9.99/mo
4.7★
Study →

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card