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💳 Paywall & Pricing Analysis

2,415 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,415

Subscription apps

$11.83

Median monthly

$7.06

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,415 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Ultimate Guitar: Chords & Tabs

Ultimate Guitar · 🍎

Text Free: Second Phone Number

OkCupid Dating: Date Singles

Match Group Americas · 🍎

Audible: Audiobooks & Podcasts

Audible · 🍎

Word Trip - Word Puzzles Games

PlaySimple Games · 🍎

ShutEye®: Sleep Tracker, Sound

Enerjoy · 🍎

Meta Platforms · ▶︎

Babbel - Language Learning

Litstick - Best Stickers App

Sociaaal · 🍎

SleepWatch - Top Sleep Tracker

Bodymatter · 🍎

Frameo A/S · 🍎

Paytm: Secure UPI Payments

Paytm - One97 Communications · ▶︎

Character AI: Chat, Talk, Text

Character.AI · 🍎

Lark Player:Music Player & MP3

Lark Player Studio - Music, MP3 & Video Player · ▶︎

PhonePe UPI, Payment, Recharge

PhonePe · ▶︎

Insight Timer: Meditate, Sleep

Insight Network · 🍎

Upside: Gas & Food Cash Back

Upside Services · 🍎

Microsoft Edge: AI Browser

Microsoft · 🍎

Perplexity - Ask Anything

PerplexityAI · ▶︎

Airtel: Recharge, Bank & Loans

Airtel · ▶︎

Noom Weight Loss, Food Tracker

Raya App · 🍎

Yoga | Down Dog

Yoga Buddhi · 🍎

Peloton: Fitness & Workouts

Peloton Interactive · 🍎

Match Dating App : Chat & Meet

Match Group Americas · 🍎

BetterSleep: Relax and Sleep

Google · ▶︎

HUD™ Bedroom Dating App

HUD STUDIO · 🍎

Lose It! - Calorie Counter

Zen Word® - Relax Puzzle Game

Oakever Games · 🍎

Taimi: LGBTQ+ Dating & Meet Up

Social Impact · 🍎

Carb Manager-Keto Diet Tracker

Wombat Apps · 🍎

Discord - Talk, Play, Hang Out

Discord · ▶︎

Paint by Number Coloring Game

Oakever Games · 🍎

BetterMe: Health Coaching

BetterMe · 🍎

Microsoft Copilot

Microsoft · 🍎

Uber - Request a ride

MyJio: For Everything Jio

Jio Platforms · ▶︎

Fabulous Daily Routine Planner

TheFabulous · ▶︎

JustFit: Lazy Workout & Fit

Enerjoy · 🍎

Dropbox: Secure Cloud Storage

Dropbox · ▶︎

Microsoft 365 Copilot

Microsoft · ▶︎

Upward: Dating for Christians

Affinity Apps · 🍎

FaceApp: Perfect Face Editor

FaceApp · ▶︎

Truecaller: Spam Call Blocker

Truecaller · ▶︎

Trivia Star: Trivia Games Quiz

Super Lucky Games · 🍎

Best Fiends - Match 3 Puzzles

Playtika · 🍎

Badoo Dating: Meet New People

Lenme: Investing and Borrowing

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card