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💳 Paywall & Pricing Analysis

2,598 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,598
Subscription apps
$11.56
Median monthly
$7.03
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 191 $3.00-$4.99 241 $5.00-$7.99 311 $8.00-$9.99 383 $10.00-$14.99 555 $15.00-$19.99 255 $20.00+ 649

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,598 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
Strava: Run, Bike, Walk
Strava · 🍎
$12.00/mo
4.8★
Study →
Duolingo: Language Lessons
Duolingo · ▶︎
$15.41/mo
4.7★
Study →
Memrise Easy Language Learning
Memrise · 🍎
$14.00/mo
4.8★
Study →
Bumble Dating App: Meet & Date
Bumble · ▶︎
$11.29/mo
3.8★
Study →
Badoo Dating App: Meet & Date
Badoo · ▶︎
$10.84/mo
4.0★
Study →
Rakuten Viber Messenger
Viber Media · ▶︎
$9.95/mo
4.1★
Study →
LADDER Strength Training Plans
Ladder · 🍎
$12.00/mo
4.9★
Study →
happn: dating app
happn · ▶︎
$10.50/mo
4.0★
Study →
Car Parking - Driving School
Lavkush Gupta · 🍎
$4.99/mo
4.6★
Study →
Kismia - Dating App & Chat
Kismia Group · 🍎
$30.00/mo
4.5★
Study →
Zoom Workplace
zoom.com · ▶︎
$52.14/mo
4.1★
Study →
ChatBox AI - Chatbot Assistant
FLORATE · 🍎
$20.00/mo
4.7★
Study →
Chat Smith: AI Chatbot & Agent
Vulcan Labs · 🍎
$20.00/mo
4.6★
Study →
Microsoft Edge: AI browser
Microsoft · ▶︎
$44.70/mo
4.7★
Study →
LINE: Calls & Messages
LINE (LY Corporation) · ▶︎
$10.70/mo
3.2★
Study →
ExpressVPN · Secure & Fast VPN
Express VPN · 🍎
$10.00/mo
4.7★
Study →
Telegram
Telegram FZ- · ▶︎
$9.48/mo
3.9★
Study →
Question.AI-Math Calculator
3HOUSE · 🍎
$20.00/mo
4.7★
Study →
Photoroom: AI Photo Editor
Photoroom AI Photo Editor · ▶︎
$77.39/mo
4.7★
Study →
Feeld: Dating for the Curious
Feeld · 🍎
$30.00/mo
4.3★
Study →
Microsoft Teams
Microsoft · ▶︎
$36.04/mo
4.6★
Study →
Fitbod: Gym & Fitness Planner
Fitbod · 🍎
$12.00/mo
4.8★
Study →
Microsoft Excel: Spreadsheets
Microsoft · ▶︎
$14.14/mo
4.8★
Study →
Prime Video
Amazon Mobile · ▶︎
$4.08/mo
4.2★
Study →
Word Crossy - A Crossword game
REIN · 🍎
$34.72/mo
4.3★
Study →
Microsoft Word: Edit Documents
Microsoft · ▶︎
$14.07/mo
4.8★
Study →
CoinStats: Crypto Portfolio
COINSTATSAPP · 🍎
$13.99/mo
4.8★
Study →
Lords Mobile: Kingdom Wars
IGG SINGAPORE · 🍎
$9.99/mo
4.4★
Study →
Mercado Libre: Compras online
Mercado Libre · ▶︎
$12.19/mo
4.8★
Study →
EWA: Learn Languages
Lithium Lab · 🍎
$14.00/mo
4.7★
Study →
Google One
Google · ▶︎
$14.92/mo
4.2★
Study →
Otium Word: Relax Puzzle Game
Palmax Group · 🍎
$7.99/mo
4.7★
Study →
AliExpress - Shopping App
Alibaba Mobile · ▶︎
$14.00/mo
4.4★
Study →
Duet Dating App: Chat & Meet
WINK TECH · 🍎
$30.00/mo
4.6★
Study →
Amazon India Shop, Pay, miniTV
Amazon Mobile · ▶︎
$12.19/mo
4.4★
Study →
X
X · ▶︎
$22.02/mo
3.6★
Study →
Infinite Word Search Puzzles
Conversion · 🍎
$34.72/mo
4.7★
Study →
Minecraft: Dream it, Build it!
Mojang · ▶︎
$7.03/mo
4.3★
Study →
Brave Private Web Browser, VPN
Brave · ▶︎
$38.71/mo
4.7★
Study →
Gaia: Streaming Consciousness
Gaia · 🍎
$15.99/mo
4.8★
Study →
Babbel - Learn Languages
Babbel · ▶︎
$62.33/mo
4.6★
Study →
AI Chat Assistant - ChatNow
tappz · 🍎
$20.00/mo
4.8★
Study →
Daily Themed Crossword Puzzles
PlaySimple Games · 🍎
$29.33/mo
4.7★
Study →
PURE: Open-Minded Dating App
Online Classifieds · 🍎
$30.00/mo
4.3★
Study →
MEGA
Mega · ▶︎
$35.77/mo
4.6★
Study →
Pinkfong Baby Shark: Kid Games
The Pinkfong · ▶︎
$23.20/mo
3.4★
Study →
Netflix
Netflix · ▶︎
$4.08/mo
3.9★
Study →
Video Poker Classic ®
Tapinator · 🍎
$4.99/mo
4.8★
Study →
Reports Unfollowers Followers+
BYTECORE MOBILITY · 🍎
$5.99/mo
4.5★
Study →
Amazon Shopping
Amazon Mobile · ▶︎
$12.19/mo
4.4★
Study →

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card