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💳 Paywall & Pricing Analysis

2,405 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,405
Subscription apps
$12.00
Median monthly
$7.03
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 177 $3.00-$4.99 222 $5.00-$7.99 274 $8.00-$9.99 336 $10.00-$14.99 523 $15.00-$19.99 228 $20.00+ 636

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,405 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
Zoosk - Social Dating App
Zoosk · 🍎
$30.00/mo
4.2★
Study →
X-VPN: VPN Fast & Secure
LIGHTNINGLINK NETWORKS · 🍎
$10.00/mo
4.7★
Study →
Casual Dating & Flirt - Kasual
YUMI · 🍎
$30.00/mo
4.5★
Study →
WhatsApp Business
WhatsApp · ▶︎
$14.00/mo
4.7★
Study →
Grammarly: AI Keyboard & Notes
Grammarly · 🍎
$20.00/mo
4.7★
Study →
TikTok - Videos, Shop & LIVE
TikTok · ▶︎
$14.00/mo
4.0★
Study →
TradingView: Track All Markets
TradingView · ▶︎
$71.26/mo
4.7★
Study →
Temu: Shop Like a Billionaire
Temu · ▶︎
$37.75/mo
4.5★
Study →
Snapchat
Snap · ▶︎
$14.00/mo
4.2★
Study →
Bigo Live - Live Streaming App
Bigo Technology · ▶︎
$5.29/mo
4.5★
Study →
What Would You Choose? Rather
DH3 Games · 🍎
$17.34/mo
4.6★
Study →
Speak & Learn English: Learna
DEEP FLOW SOFTWARE SERVICES · 🍎
$14.00/mo
4.7★
Study →
Lords Mobile: Kingdom Wars
IGG.COM · ▶︎
$17.23/mo
4.5★
Study →
Chatbot AI Assistant - Genie
APPNATION YAZILIM HIZMETLERI TICARET ANONIM SIRKETI · 🍎
$20.00/mo
4.7★
Study →
Secret Photo Vault: Keepsafe
KeepSafe · 🍎
$10.00/mo
4.7★
Study →
Too Good To Go: End Food Waste
Too Good To Go · 🍎
$10.00/mo
4.9★
Study →
Experian®
Experian · ▶︎
$30.95/mo
4.7★
Study →
Rosetta Stone Classic (2024)
Rosetta Stone · 🍎
$14.00/mo
4.8★
Study →
Strong Workout Tracker Gym Log
Strong Fitness · 🍎
$4.99/mo
4.9★
Study →
CamScanner- scanner, PDF maker
INTSIG · ▶︎
$14.00/mo
4.7★
Study →
Strava: Run, Bike, Walk
Strava · 🍎
$12.00/mo
4.8★
Study →
Duolingo: Language Lessons
Duolingo · ▶︎
$15.41/mo
4.7★
Study →
Bible App for Kids
Life.Church · ▶︎
$8.64/mo
4.3★
Study →
Photomath
Google · ▶︎
$5.45/mo
4.3★
Study →
Memrise Easy Language Learning
Memrise · 🍎
$14.00/mo
4.8★
Study →
Bumble Dating App: Meet & Date
Bumble · ▶︎
$11.29/mo
3.8★
Study →
Badoo Dating App: Meet & Date
Badoo · ▶︎
$10.84/mo
4.0★
Study →
CNBC: Business & Stock News
Versant Media · ▶︎
$77.43/mo
4.5★
Study →
Calorie Counter by Lose It!
FitNow · ▶︎
$27.33/mo
4.6★
Study →
Rakuten Viber Messenger
Viber Media · ▶︎
$9.95/mo
4.1★
Study →
LADDER Strength Training Plans
Ladder · 🍎
$12.00/mo
4.9★
Study →
happn: dating app
happn · ▶︎
$10.50/mo
4.0★
Study →
Car Parking - Driving School
Lavkush Gupta · 🍎
$4.99/mo
4.6★
Study →
Wallet: Budget Expense Tracker
BudgetBakers · ▶︎
$11.98/mo
4.6★
Study →
Kismia - Dating App & Chat
Kismia Group · 🍎
$30.00/mo
4.5★
Study →
Webull: Investing & Trading
Webull Technologies · ▶︎
$19.77/mo
4.6★
Study →
Zoom Workplace
zoom.com · ▶︎
$52.14/mo
4.1★
Study →
Rocket Money - Bills & Budgets
Rocket Money - Bills & Budgets · ▶︎
$1.98/mo
4.5★
Study →
ChatBox AI - Chatbot Assistant
FLORATE · 🍎
$20.00/mo
4.7★
Study →
Chat Smith: AI Chatbot & Agent
Vulcan Labs · 🍎
$20.00/mo
4.6★
Study →
Microsoft Edge: AI browser
Microsoft · ▶︎
$44.70/mo
4.7★
Study →
Splitwise
Splitwise · ▶︎
$9.44/mo
4.2★
Study →
LINE: Calls & Messages
LINE (LY Corporation) · ▶︎
$10.70/mo
3.2★
Study →
ExpressVPN · Secure & Fast VPN
Express VPN · 🍎
$10.00/mo
4.7★
Study →
Telegram
Telegram FZ- · ▶︎
$9.48/mo
3.9★
Study →
Banco del Bienestar Móvil
Banco del Bienestar · ▶︎
$3.45/mo
4.1★
Study →
Question.AI-Math Calculator
3HOUSE · 🍎
$20.00/mo
4.7★
Study →
Photoroom: AI Photo Editor
Photoroom AI Photo Editor · ▶︎
$77.39/mo
4.7★
Study →
Feeld: Dating for the Curious
Feeld · 🍎
$30.00/mo
4.3★
Study →
Microsoft Teams
Microsoft · ▶︎
$36.04/mo
4.6★
Study →

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card