💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,404 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Hollywood Story®: Fashion Star

Supercharge Mobile · 🍎

$43.41/mo

4.7★

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Fitbod: Gym & Fitness Planner

Fitbod · 🍎

$12.00/mo

4.8★

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Word Crossy - A Crossword game

REIN · 🍎

$34.72/mo

4.3★

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Prime Video

Amazon Mobile · ▶︎

$4.08/mo

4.2★

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Microsoft Word: Edit Documents

Microsoft · ▶︎

$14.07/mo

4.8★

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CoinStats: Crypto Portfolio

COINSTATSAPP · 🍎

$13.99/mo

4.8★

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Lords Mobile: Kingdom Wars

IGG SINGAPORE · 🍎

$9.99/mo

4.4★

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Mercado Libre: Compras online

Mercado Libre · ▶︎

$12.19/mo

4.8★

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EWA: Learn Languages

Lithium Lab · 🍎

$14.00/mo

4.7★

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FitOn Workouts & Fitness Plans

FitOn · ▶︎

$42.41/mo

4.4★

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Google One

Google · ▶︎

$14.92/mo

4.2★

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Otium Word: Relax Puzzle Game

Palmax Group · 🍎

$7.99/mo

4.7★

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Duet Dating App: Chat & Meet

WINK TECH · 🍎

$30.00/mo

4.6★

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Amazon India Shop, Pay, miniTV

Amazon Mobile · ▶︎

$12.19/mo

4.4★

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X

X · ▶︎

$22.02/mo

3.6★

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Infinite Word Search Puzzles

Conversion · 🍎

$34.72/mo

4.7★

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Minecraft: Dream it, Build it!

Mojang · ▶︎

$7.62/mo

4.3★

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Lifesum: AI Calorie Tracker

Lifesum · ▶︎

$19.97/mo

4.4★

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Brave Private Web Browser, VPN

Brave · ▶︎

$38.71/mo

4.7★

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Video Downloader, Download All

Shotcut Video Workshop · ▶︎

$9.78/mo

4.6★

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Gaia: Streaming Consciousness

Gaia · 🍎

$15.99/mo

4.8★

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Buddy.ai: Kids Learning Games

AI Buddy · ▶︎

$21.88/mo

4.7★

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Weight Watchers Program

WW INTERNATIONAL · ▶︎

$18.61/mo

4.4★

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Cal AI - Calorie Tracker

Viral Development · 🍎

$19.99/mo

4.8★

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Babbel - Learn Languages

Babbel · ▶︎

$62.33/mo

4.6★

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AI Chat Assistant - ChatNow

tappz · 🍎

$20.00/mo

4.8★

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Daily Themed Crossword Puzzles

PlaySimple Games · 🍎

$29.33/mo

4.7★

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PURE: Open-Minded Dating App

Online Classifieds · 🍎

$30.00/mo

4.3★

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Pinkfong Baby Shark: Kid Games

The Pinkfong · ▶︎

$23.20/mo

3.4★

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Garmin Connect™

Garmin · ▶︎

$31.61/mo

4.3★

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Video Poker Classic ®

Tapinator · 🍎

$4.99/mo

4.8★

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Google Translate

Google · ▶︎

$40.00/mo

4.3★

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Reports Unfollowers Followers+

BYTECORE MOBILITY · 🍎

$5.99/mo

4.5★

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Amazon Shopping

Amazon Mobile · ▶︎

$12.19/mo

4.4★

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JustFit - Lazy Workout

ENERJOY · ▶︎

$28.27/mo

4.6★

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Free Fire MAX

GARENA INTERNATIONAL I · ▶︎

$3.61/mo

4.4★

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Ashley Madison Discreet Dating

Ruby Life · 🍎

$30.00/mo

4.1★

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VPN 360: Super Fast VPN Proxy

Pango · 🍎

$10.00/mo

4.7★

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Hunter Assassin

Ruby Games AS · ▶︎

$3.83/mo

4.2★

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Pinterest

Pinterest · ▶︎

$37.75/mo

4.3★

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Brawl Stars

Supercell · ▶︎

$8.34/mo

4.2★

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Weight Loss for Women: Workout

EZ Health · ▶︎

$25.81/mo

4.8★

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Kick the Buddy－Fun Action Game

Playgendary · ▶︎

$9.95/mo

4.1★

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AI Chatbot - Nova

SCALEUP YAZILIM HIZMETLERI · 🍎

$20.00/mo

4.6★

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Among Us

Innersloth · ▶︎

$4.97/mo

3.9★

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Me+ Lifestyle Routine

ENERJOY · ▶︎

$23.65/mo

4.8★

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Mad Skills Motocross 3

Turborilla · 🍎

$11.99/mo

4.8★

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I am - Daily affirmations

Monkey Taps · ▶︎

$21.18/mo

4.8★

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Investing.com: Stock Market

INVESTING.com · ▶︎

$23.10/mo

4.6★

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Map My Walk: Walking Tracker

MapMyFitness · ▶︎

$15.48/mo

4.8★

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