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💳 Paywall & Pricing Analysis

2,450 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,450
Subscription apps
$11.82
Median monthly
$7.03
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 174 $3.00-$4.99 233 $5.00-$7.99 280 $8.00-$9.99 351 $10.00-$14.99 527 $15.00-$19.99 238 $20.00+ 637

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,450 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
VPN 360: Super Fast VPN Proxy
Pango · 🍎
$10.00/mo
4.7★
Study →
Pinterest
Pinterest · ▶︎
$37.75/mo
4.3★
Study →
AI Chatbot - Nova
SCALEUP YAZILIM HIZMETLERI · 🍎
$20.00/mo
4.6★
Study →
WhatsApp Business
WhatsApp · ▶︎
$4.47/mo
4.7★
Study →
Mad Skills Motocross 3
Turborilla · 🍎
$11.99/mo
4.8★
Study →
Investing.com: Stock Market
INVESTING.com · ▶︎
$23.10/mo
4.6★
Study →
Idle Heroes - Idle Games
DHGames · 🍎
$4.30/mo
4.8★
Study →
Grok - AI Chat & Video
xAI · ▶︎
$54.74/mo
4.8★
Study →
Claude by Anthropic
Anthropic PBC · ▶︎
$70.71/mo
4.5★
Study →
PixVerse: AI Video Generator
PixVerse · ▶︎
$48.93/mo
4.5★
Study →
Meta AI - Assistant & Glasses
Meta Platforms · ▶︎
$14.07/mo
4.5★
Study →
Strava: Run, Bike, Walk
Strava · ▶︎
$27.34/mo
4.6★
Study →
Yazio: AI Calorie Tracker
Yazio · ▶︎
$45.79/mo
4.4★
Study →
8 Ball Pool™
Miniclip.com · 🍎
$21.68/mo
4.8★
Study →
Nu
Nu · ▶︎
$19.30/mo
4.7★
Study →
Serasa: Consulta CPF e Score
Serasa Experian · ▶︎
$14.81/mo
4.7★
Study →
Banco PicPay: Cartão, Pix e +
PicPay · ▶︎
$19.30/mo
4.4★
Study →
Cal AI - Calorie Tracker
Viral Development · 🍎
$19.99/mo
4.8★
Study →
Moises: The Musician's AI App
Moises Systems · ▶︎
$34.60/mo
4.5★
Study →
Navi: UPI, Payments, Insurance
Navi · ▶︎
$10.84/mo
4.2★
Study →
Stocks Tracker:Real-time stock
Dajax · 🍎
$9.99/mo
4.5★
Study →
iFIT Workouts
ICON Health & Fitness · 🍎
$32.92/mo
4.7★
Study →
Microsoft Outlook
Microsoft · ▶︎
$6.31/mo
4.4★
Study →
WPS Office-PDF, Word, Sheet
WPS SOFTWARE · ▶︎
$3.64/mo
4.5★
Study →
Where is my Train
Sigmoid Labs and its affiliates · ▶︎
$5.45/mo
4.4★
Study →
Disney+
Disney · ▶︎
$19.98/mo
4.3★
Study →
Ourtime - Meet 50+ Singles
Match Group Americas · 🍎
$30.00/mo
3.9★
Study →
Apple Music
Apple · ▶︎
$34.61/mo
4.6★
Study →
Facelab: Face & Body Editor
IRONTECH · 🍎
$21.68/mo
4.6★
Study →
Gymverse: AI Gym Workout Plans
FITNESS22 · 🍎
$12.00/mo
4.8★
Study →
AI Chatbot - Nova
ScaleUp · ▶︎
$14.07/mo
3.8★
Study →
Curvy Dating App: WooPlus
DATING OASIS · 🍎
$30.00/mo
4.5★
Study →
DiDi Rider: Affordable rides
DiDi Global · ▶︎
$37.75/mo
4.7★
Study →
Scientific calculator plus 991
Tools for student · ▶︎
$2.22/mo
4.8★
Study →
Microsoft Excel
Microsoft · 🍎
$6.99/mo
4.8★
Study →
Keeper Password Manager
Callpod · 🍎
$10.00/mo
4.9★
Study →
Firefox Fast & Private Browser
Mozilla · ▶︎
$24.48/mo
4.6★
Study →
McAfee: Stay Secure & Private
McAfee · 🍎
$10.00/mo
4.7★
Study →
The League: Intelligent Dating
The League App · 🍎
$30.00/mo
4.2★
Study →
ELSA Speak - English Learning
Elsa · 🍎
$14.00/mo
4.8★
Study →
Apple TV: Shows, Movies & More
Apple · ▶︎
$47.72/mo
4.1★
Study →
Step Counter - Pedometer
Hitchhike Tech · ▶︎
$12.23/mo
4.8★
Study →
Lingvano - Learn Sign Language
Lingvano · 🍎
$14.00/mo
4.9★
Study →
Kwai - Cool Video & Social Fun
Joyo Technology · ▶︎
$4.15/mo
4.0★
Study →
Lifesum: AI Calorie Counter
Lifesum · 🍎
$12.00/mo
4.6★
Study →
CamCard AI Business Assistant
INTSIG Information · 🍎
$20.00/mo
4.7★
Study →
ShortsWave: Watch Drama Series
HALOFUN · 🍎
$86.86/mo
4.7★
Study →
Canva: AI Photo & Video Editor
Canva · ▶︎
$21.14/mo
4.8★
Study →
Step Counter - Pedometer
Leap Fitness Group · ▶︎
$15.45/mo
4.9★
Study →
happn: dating app
HAPPN SAS · 🍎
$30.00/mo
4.3★
Study →

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card