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💳 Paywall & Pricing Analysis

2,408 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,408

Subscription apps

$12.00

Median monthly

$7.03

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,408 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Map My Walk: Walking Tracker

MapMyFitness · ▶︎

Yuka - Food & Cosmetic Scanner

Yuka App · ▶︎

Planet Fitness · ▶︎

StepsApp - Step Counter

StepsApp · ▶︎

Weight Loss Walking: WalkFit

WELLTECH APPS · ▶︎

ClassDojo · ▶︎

Yoga-Go Pilates & Yoga Workout

WELLTECH APPS · ▶︎

Heart Rate Monitor - Pulse App

QR Code Scanner · ▶︎

EA SPORTS FC™ Mobile Soccer 26

ELECTRONIC ARTS · ▶︎

Impulse - Brain Training Games

GMRD Apps · ▶︎

Carrom Pool: Disc Game

Miniclip.com · ▶︎

skgames · ▶︎

BetterMe: Health Coaching

BetterMe · ▶︎

ShutEye®: Sleep Tracker

ENERJOY · ▶︎

Blood Sugar - Diabetes App

QR Code Scanner · ▶︎

Sleep Cycle: Sleep Tracker

Sleep Cycle · ▶︎

Sweat: Fitness App For Women

Sweat · ▶︎

Extreme Car Driving Simulator

AxesInMotion Racing · ▶︎

Question.AI - Chatbot&Math AI

D3 DIMENSION TECHNOLOGY · ▶︎

Dancefitme: Fun Workouts

TechPionners Team · ▶︎

Idle Heroes - Idle Games

DHGames · 🍎

Health Tracker: BP Monitor App

HealthTracker Apps · ▶︎

MyJio: For Everything Jio

Jio Platforms · ▶︎

Waze Navigation & Live Traffic

Grok - AI Chat & Video

Claude by Anthropic

Anthropic PBC · ▶︎

PixVerse: AI Video Generator

PixVerse · ▶︎

Meta AI - Assistant & Glasses

Meta Platforms · ▶︎

Blood Pressure Tracker

AT Technologyy · ▶︎

Strava: Run, Bike, Walk

Strava · ▶︎

Blood Pressure App

P & L Studio · ▶︎

Yazio: AI Calorie Tracker

Yazio · ▶︎

P & L Studio · ▶︎

topstep · ▶︎

Serasa: Consulta CPF e Score

Serasa Experian · ▶︎

Free Fire: Undersea Mystery

GARENA INTERNATIONAL I · ▶︎

LinkedIn Learning

LinkedIn · ▶︎

Health Sense: Track & Record

Health Applines · ▶︎

Youchuangyi Health Technology (Shenzhen) · ▶︎

Temple Run 2: Endless Escape

Imangi Studios · ▶︎

Banco PicPay: Cartão, Pix e +

PicPay · ▶︎

Moises: The Musician's AI App

Moises Systems · ▶︎

PayPal - Pay, Send, Save

PayPal Mobile · ▶︎

Navi: UPI, Payments, Insurance

Yousician: Learn & Play Guitar

Yousician · ▶︎

Stocks Tracker:Real-time stock

ICON Health & Fitness · 🍎

Microsoft Outlook

Microsoft · ▶︎

WPS Office-PDF, Word, Sheet

WPS SOFTWARE · ▶︎

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Pricing landscape by category Find low-rated subscription apps Generate revenue card