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💳 Paywall & Pricing Analysis

2,442 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,442

Subscription apps

$11.80

Median monthly

$7.03

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,442 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Once: Perfect Match Dating App

SoundCloud: The Music You Love

SoundCloud · ▶︎

Daily Bible Trivia: Quiz Games

Super Lucky Games · 🍎

CapCut - Video Editor

Bytedance · ▶︎

Turbo VPN Private Browser

INNOVATIVE CONNECTING · 🍎

Guitar Tuner Easy tune chords

Manomaya SA · 🍎

Google · ▶︎

Meta AI - Assistant & Glasses

Meta Platforms · 🍎

eharmony: dating & real love

eHarmony.com · 🍎

Homebase: Scheduling & Payroll

Pioneer Works · 🍎

Clue Cycle & Period Tracker

Clue Period Tracker by BioWink · ▶︎

Blood Pressure App

QR Code Scanner · ▶︎

Bullet Echo: PVP Shooter

ZeptoLab UK · 🍎

Muscle Booster Workout Planner

WELLTECH APPS · ▶︎

Mi Fitness (Xiaomi Wear)

Beijing Xiaomi Mobile Software · ▶︎

Doomsday × Ghost in the Shell

IGG SINGAPORE · 🍎

Peacock TV: Stream TV & Movies

Peacock TV · ▶︎

Deezer: Music & Podcast Player

Deezer Music · ▶︎

eero wifi system

TV Remote & Universal Control™

To Ngoc Mai · 🍎

Period Calendar Period Tracker

Simple Design · ▶︎

Home Workout - No Equipment

Leap Fitness Group · ▶︎

Aura: Security & Protection

Get Aura · 🍎

Flo Ovulation & Period Tracker

Flo Health · ▶︎

Sweatcoin・Walking Step Counter

Sweatco · ▶︎

Norton 360 Security & VPN

Gen Digital · 🍎

Google Fit: Activity Tracking

Google · ▶︎

Amazon Photos: Photo & Video

Amazon Mobile · ▶︎

PayMe - Claim Your Money

Control. Alt. Delete · 🍎

MadMuscles: Workouts & Diet

Amoapps · 🍎

The Zeus Network

The Zeus Networks · 🍎

Universal Remote TV Control ·

BEGAMOB GLOBAL · 🍎

Mutual LDS Dating: Meet & Date

Wise - Global Money

Wise Payments · 🍎

Home Workout - No Equipments

Leap Health · 🍎

reddit · ▶︎

Airbrush: Face & Photo Editor

PIXOCIAL TECHNOLOGY (SINGAPORE) · ▶︎

LOVOO - Dating App & Chat App

PE Digital · ▶︎

ExpressVPN: VPN Fast & Secure

ExpressVPN · ▶︎

Meitu- AI Photo & Video Editor

Meitu (China) · ▶︎

Lightroom Photo & Video Editor

Adobe · ▶︎

Who - Live Video Chat

Media Republic Apps · ▶︎

Calm - Sleep, Meditate, Relax

Calm.com · ▶︎

Cleaner Guru: Clean Up Storage

GM UniverseApps · 🍎

GoDaddy: Websites & Marketing

GoDaddy Mobile · 🍎

Pocket FM: Audio Series

PocketFM · ▶︎

Busuu: Language Learning

Smule: Sing & Duet

Kakao Entertainment · ▶︎

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card