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REV.NOW
ExpressVPN: VPN Fast & Secure earns about
$3.43M/month
range $1.89M – $4.97M · $41.16M/year
Live data · refreshed every hour
Per Day
$114.3K
$62.9K – $165.8K
Per Week
$800.4K
$440.2K – $1.16M
Per Month
$3.43M
$1.89M – $4.97M
Per Year
$41.16M
$22.64M – $59.69M
Lifetime
$102.91M
$56.60M – $149.21M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for ExpressVPN: VPN Fast & Secure
Auto-generated from this app's real revenue ($3.43M/month · $41.16M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
50/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$34.19/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $34.19/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
ExpressVPN: VPN Fast & Secure charges ~$34.19/mo. Competitive entry: $20.51/mo or annual at $123/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered ToolsSmart : Tools Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried ExpressVPN: VPN Fast & Secure for 30 days - here's what I'd do differently"
- "Why ExpressVPN: VPN Fast & Secure costs $34.19/mo when ours costs $20.51"
- "The tools app ExpressVPN: VPN Fast & Secure won't tell you these 3 things"
Monetization
Subscription (~$34.19/mo, security)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
99.0M installs · 3% active · 2.4% pay
Profile: Security
In-App Purchases
- Sub Subscription tier $9.99/month
- Sub Subscription tier $116.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 12.63.0
- Released
- Jan 6, 2012
- Last Updated
- May 7, 2026
- Required OS
- 7.0
- Content Rating
- Everyone
- Category
- Tools
- Price
- Free
- Currency
- USD
- Developer
- ExpressVPN
What's new in v12.63.0
Your security is our priority-that’s why we’ve strengthened our encryption protocols and code. Enjoy the added security.
Fun Numbers - share these
$1
every second
$79
every minute
$4.8K
every hour
$114.3K
every day
- ☕ Buys 23K $5 coffees every day
- 👨💻 Pays for 229 senior engineer salaries per year
- 🚗 Earns enough for 980 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 4 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
99.0M
Reported: 50,000,000+
Active Users (MAU est.)
3.0M
3% of installs · security profile benchmark · cumulative-install decay × 0.3
Rating
4.73 ★
31K reviews
Monetization
Subscription (~$34.19/mo, security)
IAP: $9.99 - $116.99 per item
Rating Distribution
5★
401K
4★
34K
3★
10K
2★
4K
1★
14K
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Frequently Asked About ExpressVPN: VPN Fast & Secure
How much money does ExpressVPN: VPN Fast & Secure make on Google Play? ⌄
ExpressVPN: VPN Fast & Secure has an estimated Play Store revenue of $3.43M per month (~$41.16M per year, $114.3K per day) with a likely range of $1.89M to $4.97M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does ExpressVPN: VPN Fast & Secure get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). ExpressVPN: VPN Fast & Secure reports 50,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 99.0M total downloads and 3.0M monthly active users on Android.
Is ExpressVPN: VPN Fast & Secure a top grossing Android app and what is its Play Store rank? ⌄
ExpressVPN: VPN Fast & Secure is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is ExpressVPN: VPN Fast & Secure Play Store revenue estimated? ⌄
Rev.now estimates ExpressVPN: VPN Fast & Secure Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($9.99 - $116.99 per item), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does ExpressVPN: VPN Fast & Secure offer on Android? ⌄
ExpressVPN: VPN Fast & Secure offers in-app purchases ($9.99 - $116.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare ExpressVPN: VPN Fast & Secure Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare ExpressVPN: VPN Fast & Secure side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for ExpressVPN: VPN Fast & Secure? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for ExpressVPN: VPN Fast & Secure. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
