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💳 Paywall & Pricing Analysis

2,413 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,413

Subscription apps

$12.00

Median monthly

$7.03

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,413 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Where is my Train

Sigmoid Labs and its affiliates · ▶︎

Disney · ▶︎

Ourtime - Meet 50+ Singles

Match Group Americas · 🍎

Mondly: Learn 41 Languages

Mondly by Pearson · ▶︎

Niantic · ▶︎

Apple · ▶︎

Facelab: Face & Body Editor

IRONTECH · 🍎

Headspace Meditate Sleep Relax

Headspace for Meditation, Mindfulness and Sleep · ▶︎

Gymverse: AI Gym Workout Plans

FITNESS22 · 🍎

AI Chatbot - Nova

ScaleUp · ▶︎

Hill Climb Racing

Fingersoft · ▶︎

Curvy Dating App: WooPlus

DATING OASIS · 🍎

ATLAS:EARTH - Fun Cashback

Atlas Reality · ▶︎

Quizlet: More than Flashcards

Quizlet · ▶︎

Scientific calculator plus 991

Tools for student · ▶︎

Retake AI: Face & Photo Editor

Deep Flow Apps · ▶︎

Carb Manager-Keto Diet Tracker

Wombat Apps · ▶︎

Keeper Password Manager

Callpod · 🍎

Insight Timer - Meditation App

Insight Network · ▶︎

Firefox Fast & Private Browser

Mozilla · ▶︎

McAfee: Stay Secure & Private

MusiChic-Offline Music Player

JIMMY SMALL.inc VIDEOSTORY · ▶︎

The League: Intelligent Dating

The League App · 🍎

ELSA Speak - English Learning

Apple TV: Shows, Movies & More

Apple · ▶︎

Minecraft Education

Mojang · ▶︎

Lingvano - Learn Sign Language

Lingvano · 🍎

Roblox · ▶︎

Kwai - Cool Video & Social Fun

Joyo Technology · ▶︎

Lifesum: AI Calorie Counter

Lifesum · 🍎

SafePal: Crypto Wallet BTC NFT

SafePal Wallet · ▶︎

Credit Card : Wallet & NFC

Galaxy studio apps · ▶︎

CamCard AI Business Assistant

INTSIG Information · 🍎

Uphold: Buy BTC, ETH and 300+

Uphold · ▶︎

ShortsWave: Watch Drama Series

HALOFUN · 🍎

MeYo : be friends

MeYo Studio · ▶︎

moomoo: Investing & Trading

Moomoo · ▶︎

Canva: AI Photo & Video Editor

Canva · ▶︎

Kraken: Buy Crypto & Stocks

Payward · ▶︎

Simple・AI Weight Loss & Health

Simple.Life Apps · ▶︎

BetterSleep: Sleep tracker

BetterSleep Health · ▶︎

happn: dating app

HAPPN SAS · 🍎

Crunchyroll: Anime Streaming

Crunchyroll · ▶︎

Once: Perfect Match Dating App

SoundCloud: The Music You Love

SoundCloud · ▶︎

Daily Bible Trivia: Quiz Games

Super Lucky Games · 🍎

CapCut - Video Editor

Bytedance · ▶︎

Turbo VPN Private Browser

INNOVATIVE CONNECTING · 🍎

Guitar Tuner Easy tune chords

Manomaya SA · 🍎

Google · ▶︎

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Pricing landscape by category Find low-rated subscription apps Generate revenue card