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💳 Paywall & Pricing Analysis

2,411 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,411

Subscription apps

$12.00

Median monthly

$7.07

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,411 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Flo Ovulation & Period Tracker

Flo Health · ▶︎

Workout Planner Gym Log・Fit AI

Social Tech · ▶︎

Learn Python Coding - Mimo

Mimo: Learn to Code · ▶︎

Norton 360 Security & VPN

Gen Digital · 🍎

Muscle Monster Workout Planner

TechPionners Team · ▶︎

Amazon Photos: Photo & Video

Amazon Mobile · ▶︎

PayMe - Claim Your Money

Control. Alt. Delete · 🍎

MadMuscles: Workouts & Diet

Amoapps · 🍎

Universal Remote TV Control ·

BEGAMOB GLOBAL · 🍎

Mutual LDS Dating: Meet & Date

Wise - Global Money

Wise Payments · 🍎

Home Workout - No Equipments

Leap Health · 🍎

reddit · ▶︎

Emochi: Chat With Character

FlowGPT · ▶︎

Airbrush: Face & Photo Editor

PIXOCIAL TECHNOLOGY (SINGAPORE) · ▶︎

LOVOO - Dating App & Chat App

PE Digital · ▶︎

ExpressVPN: VPN Fast & Secure

ExpressVPN · ▶︎

Meitu- AI Photo & Video Editor

Meitu (China) · ▶︎

Lightroom Photo & Video Editor

Adobe · ▶︎

Who - Live Video Chat

Media Republic Apps · ▶︎

Calm - Sleep, Meditate, Relax

Calm.com · ▶︎

Rosetta Stone Classic (2024)

Rosetta Stone · ▶︎

Taimi: LGBTQ+ Dating & Meet Up

Social Impact · ▶︎

ViX:TV, Deportes y Noticias

Univision Communications · ▶︎

Cleaner Guru: Clean Up Storage

GM UniverseApps · 🍎

LingoDeer - Learn Languages

LingoDeer - Learn Languages Apps · ▶︎

GoDaddy: Websites & Marketing

GoDaddy Mobile · 🍎

Hevy - Gym Log Workout Tracker

Hevy Gym Workout Tracker · ▶︎

Yoga | Down Dog

Yoga Buddhi · ▶︎

Pocket FM: Audio Series

PocketFM · ▶︎

Busuu: Language Learning

Motivation - Daily quotes

Monkey Taps · ▶︎

Kakao Entertainment · ▶︎

Kraken: Buy Crypto & Stocks

Ovulation Tracker App - Premom

premom.com · ▶︎

SNOW - AI Profile

Smart Wearable Devices · ▶︎

Cronometer: Calorie Counter

Cronometer · ▶︎

Bumpy - International Dating

Welltory: Heart Rate Monitor

Welltory: heart-rate monitor & blood pressure log · ▶︎

nugs: Live Music Lives Here

nugs.net enterprises · 🍎

SnoreLab : Record Your Snoring

Reviva Softworks · ▶︎

JEFIT Gym Workout Tracker

Jefit · ▶︎

LazyFit: Chair Yoga & Pilates

Next Vision · ▶︎

InnerGrow · 🍎

Heart Rate Monitor - HeartIn

Vision Wizard · ▶︎

Lazy exercise at home

SWIFTFLYERS · ▶︎

Pandora - Music & Podcasts

Pandora · ▶︎

Amazon Music: Songs & Podcasts

Amazon Mobile · ▶︎

Precious - Baby Photo Art

Curious Creators · 🍎

Pair with

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