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💳 Paywall & Pricing Analysis

2,464 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,464

Subscription apps

$11.80

Median monthly

$7.05

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,464 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Cronometer: Calorie Counter

Cronometer · 🍎

Memrise: Languages for life

Memrise · ▶︎

Otter Transcribe Voice Notes

Otter.ai · 🍎

Dashlane Password Manager

Dashlane · 🍎

IPVanish: IP Location Changer

IPVanish · 🍎

NordVPN - fast VPN for privacy

Nord Security · ▶︎

MBC Group · ▶︎

NetShort - Popular Dramas & TV

NETSTORY · ▶︎

YoYo - Voice Chat Room, Games

Y Team · ▶︎

PDF Reader - PDF Viewer

QR Code Scanner · ▶︎

Tap Tap Music-Pop Songs

Eyugame Network Technology · 🍎

CNBC: Business & Stock News

Versant Media · ▶︎

Wallapop - Sell & Buy

Wallapop · ▶︎

Vids AI - Reels Video Editor

Viral Vision · 🍎

ViacomCBS Streaming · ▶︎

Fruitz - Dating app

Flashgap · ▶︎

Amanotes · 🍎

Radarbot: Radar Detector, GPS

Radarbot · ▶︎

Zello Walkie Talkie

iQIYI - Drama, Anime, Show

iQIYI · ▶︎

Investor's Business Daily

Investor’s Business Daily · 🍎

Word Nut Crossword Puzzle Game

Super Lucky Games · 🍎

Hinge Dating App: Match & Date

Hinge · ▶︎

Shaadi.com Matrimony App

People Interactive (I) Pvt · 🍎

Promova: Language Learning App

GM APPDEV · 🍎

Bumpy - International Dating

Bumpy · ▶︎

Feeld: Open-Minded Dating App

Feeld · ▶︎

eBay online shopping & selling

eBay Mobile · ▶︎

Jeffrey Grossman · 🍎

30 Day Fitness at Home

Leap Health · 🍎

Viki: Asian Dramas & Movies

Vinted: Shop & sell pre-loved

Vinted · ▶︎

Miniclip.com · ▶︎

Shopee: 5.5 Moda & Beleza

Shopee BR · ▶︎

Replit: Vibe Code with AI Fast

Replit · ▶︎

ZEPETO: Avatar, Connect & Live

Naver Z · ▶︎

Busuu: Learn & Speak Languages

Busuu · ▶︎

CANAL+, Live and catch-up TV

GROUPE CANAL+ · ▶︎

Story TV - Watch Short Dramas

Story TV · ▶︎

adopte : app de rencontre

GEB AdoptAGuy · ▶︎

Eyugame Network Technology · 🍎

DramaWave - Dramas & Reels

SKYWORK AI · ▶︎

ViX:TV, Deportes y Noticias

Univision Communications · ▶︎

RapidTV - Short Dramas

Kennedyy · ▶︎

Block Crazy Robo World Craft

Prokids Studio · ▶︎

WePlay(ويبلاي) - Game & Chat

WEJOY · ▶︎

AI Photo Video Editor, Enhance

COOL SUMMER · 🍎

Money Manager Expense & Budget

Realbyte · 🍎

Yahoo Finance: Stocks & News

Yahoo · ▶︎

QR & Barcode Scanner

TeaCapps · ▶︎

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card