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💳 Paywall & Pricing Analysis

2,412 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,412

Subscription apps

$11.98

Median monthly

$7.07

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,412 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Sun TV Network · ▶︎

Fidget Toys Trading・Pop It 3D

Freeplay · ▶︎

Microsoft Authenticator

Microsoft · ▶︎

Revolut: Spend, Save, Trade

Revolut · ▶︎

ShortMax - Watch Dramas & Show

SHORTMAX · ▶︎

Kahoot! Play & Create Quizzes

Kahoot! · ▶︎

Khan Academy · ▶︎

NAVER Maps, Navigation

NAVER · ▶︎

2 3 4 Player Mini Games

Better World Games · ▶︎

Bus Simulator Indonesia

Maleo · ▶︎

Kleinanzeigen - without eBay

kleinanzeigen.de · ▶︎

Indian Bikes Driving 3D

Rohit Gaming Studio · ▶︎

EA SPORTS FC™ Mobile Soccer 26

ELECTRONIC ARTS · ▶︎

Carrom Pool: Disc Game

Miniclip.com · ▶︎

Lords Mobile: Kingdom Wars

IGG.COM · ▶︎

skgames · ▶︎

BoldVoice: Accent Training

Wellocution · 🍎

Copilot: Track & Budget Money

Copilot Money · 🍎

GARENA INTERNATIONAL I · ▶︎

Extreme Car Driving Simulator

AxesInMotion Racing · ▶︎

Myntra - Fashion Shopping App

Myntra · ▶︎

Hunter Assassin

Ruby Games AS · ▶︎

Supercell · ▶︎

Kick the Buddy－Fun Action Game

Playgendary · ▶︎

TextNow: Call + Text Unlimited

TextNow · ▶︎

Punchbowl: Invitations & Cards

Punchbowl · 🍎

Dream11: Sports Watch Along

Sporta Technologies Private · ▶︎

Niantic · ▶︎

Innersloth · ▶︎

Plants vs. Zombies™

ELECTRONIC ARTS · ▶︎

Inner Circle: Dating Community

Circle Imperium B.V · ▶︎

PayPal - Pay, Send, Save

PayPal Mobile · ▶︎

Sony LIV: Series, Shows, Movie

Culver Max Entertainment Private · ▶︎

Amazon Mobile · ▶︎

Valve · ▶︎

Malwarebytes - Mobile Security

Malwarebytes · 🍎

Jaumo Dating App: Flirt & Chat

Joyride · 🍎

Breeze: Start Self-Discovery

Basenji Apps · 🍎

Chatbot AI - Search Assistant

Codespace Dijital · ▶︎

Avast One: Security & Privacy

AVAST Software s.r.o · 🍎

Taimi: LGBTQ+ Dating & Meet Up

Social Impact · ▶︎

Proton VPN: Fast & Secure VPN

Proton · ▶︎

Clover ఇ－Period Tracker, Cycle

Wachanga · 🍎

Open Chat - AI bot app

AceTools Team · ▶︎

Glam AI: Video & Photo Editor

Glam Labs · 🍎

Google Authenticator

Google · ▶︎

Nerd AI - Math Problem Solver

DEEP FLOW SOFTWARE SERVICES · 🍎

Hailuo Al: Image&Video Maker

MiniMax AI · ▶︎

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Pricing landscape by category Find low-rated subscription apps Generate revenue card