← Intelligence hub

πŸ’³ Paywall & Pricing Analysis

2,444 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,444
Subscription apps
$11.80
Median monthly
$7.03
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 176 $3.00-$4.99 231 $5.00-$7.99 282 $8.00-$9.99 352 $10.00-$14.99 524 $15.00-$19.99 239 $20.00+ 632

The 4 paywall patterns that actually convert

  • Free trial β†’ annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,444 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
Glam AI: Video & Photo Editor
Glam Labs · 🍎
$20.00/mo
4.5β˜…
Study β†’
Google Authenticator
Google Β· β–ΆοΈŽ
$36.04/mo
3.8β˜…
Study β†’
Nerd AI - Math Problem Solver
DEEP FLOW SOFTWARE SERVICES · 🍎
$20.00/mo
4.7β˜…
Study β†’
Hailuo Al: Image&Video Maker
MiniMax AI Β· β–ΆοΈŽ
$61.97/mo
4.0β˜…
Study β†’
Speak: Language Learning
Speakeasy Labs · 🍎
$14.00/mo
4.8β˜…
Study β†’
Free Fire: Undersea Mystery
GARENA INTERNATIONAL I Β· β–ΆοΈŽ
$3.00/mo
4.3β˜…
Study β†’
Roblox
Roblox Β· β–ΆοΈŽ
$10.00/mo
4.2β˜…
Study β†’
Hill Climb Racing
Fingersoft Β· β–ΆοΈŽ
$4.83/mo
4.2β˜…
Study β†’
Privault - Private Photo Vault
Binspir Technologies · 🍎
$10.00/mo
4.7β˜…
Study β†’
Temple Run 2: Endless Escape
Imangi Studios Β· β–ΆοΈŽ
$7.03/mo
4.1β˜…
Study β†’
AI ChatBot Assistant: AskEasy
Zilingial · 🍎
$20.00/mo
4.7β˜…
Study β†’
Dora: Create and connect
CIRCLE CONNECT · 🍎
$21.68/mo
4.1β˜…
Study β†’
γƒžγƒƒγƒγƒ³γ‚°γ‚’γƒ—γƒͺ with(ウィズ) - ε‡ΊδΌšγ„
ζ ͺ式会瀾with Β· β–ΆοΈŽ
$70.98/mo
-β˜…
Study β†’
HelloTalk - Language Learning
HELLOTALK FOREIGN LANGUAGE EXCHANGE LEARNING TALK CHAT APP · 🍎
$14.00/mo
4.6β˜…
Study β†’
Home Fitness Coach: FitCoach
WELLTECH APPS · 🍎
$12.00/mo
4.7β˜…
Study β†’
Manus AI
BUTTERFLY EFFECT Β· β–ΆοΈŽ
$70.71/mo
4.5β˜…
Study β†’
Adobe Express: AI Photo, Video
Adobe Β· β–ΆοΈŽ
$31.61/mo
4.6β˜…
Study β†’
OneFootball: All Soccer Scores
Onefootball Β· β–ΆοΈŽ
$6.60/mo
4.6β˜…
Study β†’
TunnelBear: Secure VPN & Wifi
TunnelBear · 🍎
$10.00/mo
4.7β˜…
Study β†’
DAZN - Watch Live Sports
DAZN Β· β–ΆοΈŽ
$14.75/mo
4.5β˜…
Study β†’
Pairs Dating App: Meet & Date
Eureka Β· β–ΆοΈŽ
$73.16/mo
3.0β˜…
Study β†’
Waiter: less dating, more love
Waiter dating · 🍎
$30.00/mo
4.8β˜…
Study β†’
KakaoTalk : Messenger
Kakao Β· β–ΆοΈŽ
$3.85/mo
2.6β˜…
Study β†’
CHANI: Your Astrology Guide
Chani Nicholas · 🍎
$13.00/mo
4.9β˜…
Study β†’
ESPN
Disney Β· β–ΆοΈŽ
$19.98/mo
4.4β˜…
Study β†’
Calorie Counter by Lose It!
FitNow Β· β–ΆοΈŽ
$27.33/mo
4.6β˜…
Study β†’
World Robot Boxing
Reliance Games · 🍎
$9.99/mo
4.6β˜…
Study β†’
Wallet: Budget Expense Tracker
BudgetBakers Β· β–ΆοΈŽ
$11.98/mo
4.6β˜…
Study β†’
Webull: Investing & Trading
Webull Technologies Β· β–ΆοΈŽ
$19.77/mo
4.6β˜…
Study β†’
Rocket Money - Bills & Budgets
Rocket Money - Bills & Budgets Β· β–ΆοΈŽ
$7.71/mo
4.5β˜…
Study β†’
YoHo: Group Voice Chat Room
YoHo Studio Β· β–ΆοΈŽ
$5.38/mo
4.1β˜…
Study β†’
Choctaw Slots - Casino Games
The Choctaw Nation of Oklahoma · 🍎
$19.99/mo
4.8β˜…
Study β†’
Signeasy－Sign Documents App
Glykka · 🍎
$15.00/mo
4.9β˜…
Study β†’
Mamba: Dating, Meet New People
JSC Mamba · 🍎
$12.99/mo
4.6β˜…
Study β†’
PayPay
PayPay Β· β–ΆοΈŽ
$4.46/mo
4.2β˜…
Study β†’
Splitwise
Splitwise Β· β–ΆοΈŽ
$9.44/mo
4.2β˜…
Study β†’
Banco del Bienestar MΓ³vil
Banco del Bienestar Β· β–ΆοΈŽ
$3.45/mo
4.1β˜…
Study β†’
AVG Mobile Security
AVG eCommerce CY · 🍎
$10.00/mo
4.7β˜…
Study β†’
Adobe Scan AI PDF Scanner, OCR
Adobe Β· β–ΆοΈŽ
$16.71/mo
4.7β˜…
Study β†’
Tandem: Practice Languages
Tripod · 🍎
$14.00/mo
4.6β˜…
Study β†’
PDF Reader - PDF Viewer
EZTech Apps Β· β–ΆοΈŽ
$5.42/mo
4.2β˜…
Study β†’
Lyft
Lyft Β· β–ΆοΈŽ
$12.23/mo
4.1β˜…
Study β†’
Astrotalk - Talk to Astrologer
Codeyeti Software Solutions Private · 🍎
$30.00/mo
4.7β˜…
Study β†’
AccuWeather: Weather Forecast
AccuWeather International · 🍎
$1.08/mo
4.6β˜…
Study β†’
AI Calorie Tracker by Yazio
YAZIO · 🍎
$12.00/mo
4.7β˜…
Study β†’
Flightradar24 Flight Tracker
Flightradar24 Β· β–ΆοΈŽ
$9.84/mo
4.5β˜…
Study β†’
Toss
Viva Republica Β· β–ΆοΈŽ
$13.10/mo
3.5β˜…
Study β†’
Suno - AI Music & Songs Maker
Suno Β· β–ΆοΈŽ
$34.06/mo
4.8β˜…
Study β†’
ATLAS:EARTH - Fun Cashback
Atlas Reality Β· β–ΆοΈŽ
$28.21/mo
4.4β˜…
Study β†’
FitOn Workouts & Fitness Plans
FitOn Β· β–ΆοΈŽ
$42.41/mo
4.4β˜…
Study β†’

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card