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💳 Paywall & Pricing Analysis

2,416 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,416

Subscription apps

$11.98

Median monthly

$7.07

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,416 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Sleep Cycle - Tracker & Sounds

Sleep Cycle · 🍎

PDF Scanner app - TapScanner

Tap AI · ▶︎

Lifesum: AI Calorie Tracker

Lifesum · ▶︎

GoPro Quik: Video Editor

GoPro · ▶︎

NFL Enterprises · ▶︎

Edits: Video Editor

Instagram · ▶︎

Video Downloader, Download All

Shotcut Video Workshop · ▶︎

Reports+ for Followers Tracker

FAMEDMOBILE MARKET · 🍎

imagin: Mobile Bank, Finances

CaixaBank · ▶︎

SafePal: Crypto Wallet BTC NFT

SafePal Wallet · ▶︎

Credit Card : Wallet & NFC

Galaxy studio apps · ▶︎

Buddy.ai: Kids Learning Games

AI Buddy · ▶︎

Peanut: Find Mom Friends

Peanut App · 🍎

Angel: Watch Movies & TV Shows

Angel Studios · ▶︎

Teleprompter.com

Teleprompter · 🍎

Aisle - Indian Dating App

Aisle Network Pvt · 🍎

Uphold: Buy BTC, ETH and 300+

Uphold · ▶︎

Mondly: Learn 41 Languages

ATi Studios · 🍎

Weight Watchers Program

WW INTERNATIONAL · ▶︎

1 Second Everyday: Video Diary

1 Second Everyday, P.B.C · 🍎

moomoo: Investing & Trading

Moomoo · ▶︎

Kraken: Buy Crypto & Stocks

Payward · ▶︎

LOVOO - Dating App & Chat App

PE Digital · 🍎

Simple・AI Weight Loss & Health

Simple.Life Apps · ▶︎

VPN - Super Unlimited Proxy

VPN Super · ▶︎

Linky AI: Chat, Play, Connect

Skywork AI · ▶︎

Yousician: Learn & Play Guitar

Yousician · ▶︎

Mivi : Music & AI Video Maker

Mivo studio · ▶︎

QR & Barcode Scanner

Gamma Play · ▶︎

LiveMe-Live Stream, Video Chat

KS Mobile · 🍎

Garmin Connect™

Garmin · ▶︎

Fitia: Calorie Counter & Plans

Fitia · ▶︎

iFax App Send Fax From iPhone

Crowded Road · 🍎

Finch: Self-Care Pet

Finch Care Public Benefit · ▶︎

Sadhguru- Yoga & Meditation

Isha Foundation · 🍎

Guitar Band: Rock Battle

Supercharge Mobile · 🍎

Eyugame Network Technology · 🍎

Filmora: AI Video Editor&Maker

Wondershare Filmora · ▶︎

Findmykids: Kids GPS Tracker

LETEM · ▶︎

JustFit - Lazy Workout

ENERJOY · ▶︎

MacroFactor - Macro Tracker

Stronger By Science · 🍎

LifeLock Identity by Norton

NortonMobile · ▶︎

ZK (HK) · 🍎

Simply Piano: Learn Piano Fast

Simply · ▶︎

Foodvisor - AI Calorie Counter

Foodvisor · ▶︎

RobTop Games · ▶︎

Weight Loss for Women: Workout

EZ Health · ▶︎

Goldie: Appointment Scheduler

Quartet · 🍎

SINGAPORE JUST GAME TECHNOLOGY · 🍎

Life360: Stay Connected & Safe

Life360 · ▶︎

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Pricing landscape by category Find low-rated subscription apps Generate revenue card