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💳 Paywall & Pricing Analysis

2,433 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,433

Subscription apps

$11.82

Median monthly

$7.07

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,433 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Foodvisor - AI Calorie Counter

Foodvisor · ▶︎

RobTop Games · ▶︎

Weight Loss for Women: Workout

EZ Health · ▶︎

Goldie: Appointment Scheduler

Quartet · 🍎

SINGAPORE JUST GAME TECHNOLOGY · 🍎

Life360: Stay Connected & Safe

Life360 · ▶︎

AT&T ActiveArmor®

AT&T Services · 🍎

LastPass Password Manager

LastPass US LP · 🍎

Me+ Lifestyle Routine

ENERJOY · ▶︎

Pimsleur | Language Learning

Simon & Schuster · 🍎

Second Phone Number'

EverAppsLLC · 🍎

Threema. The Secure Messenger

Threema · ▶︎

Fitify: Fitness, Home Workout

Fitify Workouts s.r.o · ▶︎

Planner 5D: AI Home Design

Planner5D, UAB · 🍎

Dingtone: Phone Calls + Texts

Sixapps · 🍎

I am - Daily affirmations

Monkey Taps · ▶︎

Pilates Workout at Home

EZ Health · ▶︎

Map My Walk: Walking Tracker

MapMyFitness · ▶︎

Romi: Make Friends, Have Fun

CHAT BRIDGE · 🍎

Yuka - Food & Cosmetic Scanner

Yuka App · ▶︎

Planet Fitness · ▶︎

StepsApp - Step Counter

StepsApp · ▶︎

iSharing: GPS Location Tracker

iSharingSoft · ▶︎

Weight Loss Walking: WalkFit

WELLTECH APPS · ▶︎

Workout Planner Gym Log・Fit AI

Social Tech · ▶︎

ClassDojo · ▶︎

Yoga-Go Pilates & Yoga Workout

WELLTECH APPS · ▶︎

AllTrails: Hike, Bike & Run

AllTrails · ▶︎

Groundspeak · ▶︎

Heart Rate Monitor - Pulse App

QR Code Scanner · ▶︎

Impulse - Brain Training Games

GMRD Apps · ▶︎

MobiOffice・Word Docs・Excel・PDF

MobiSystems · 🍎

BetterMe: Health Coaching

BetterMe · ▶︎

Water Eject ‒ Speaker Cleaner

Tiny Boom · 🍎

Doctolib - Your health partner

Doctolib SAS · ▶︎

Blood Sugar - Diabetes App

QR Code Scanner · ▶︎

ShutEye®: Sleep Tracker

ENERJOY · ▶︎

Muscle Monster Workout Planner

TechPionners Team · ▶︎

DateMyAge™ - Mature Dating 40+

Stende Solutions · 🍎

Sleep Cycle: Sleep Tracker

Sleep Cycle · ▶︎

Sweat: Fitness App For Women

Sweat · ▶︎

Question.AI - Chatbot&Math AI

D3 DIMENSION TECHNOLOGY · ▶︎

Dancefitme: Fun Workouts

TechPionners Team · ▶︎

Health Tracker: BP Monitor App

HealthTracker Apps · ▶︎

Carb Manager-Keto Diet Tracker

Wombat Apps · ▶︎

l'Assurance Maladie · ▶︎

Genius Fax - Faxing app

The Grizzly Labs · 🍎

ninja kiwi · ▶︎

Grand Theft Auto: San Andreas

Rockstar Games · ▶︎

Fitness App: Gym Workout Plan

FITNESS ONLINE MChJ · 🍎

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