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💳 Paywall & Pricing Analysis

2,424 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,424

Subscription apps

$11.82

Median monthly

$7.05

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,424 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

komoot - hike, bike & run

komoot · ▶︎

TeraBox: 1TB Cloud & AI Space

FLEXTECH · 🍎

LinkedIn Learning

LinkedIn · ▶︎

Yoga | Down Dog

Yoga Buddhi · ▶︎

Health Sense: Track & Record

Health Applines · ▶︎

SmartGym: Gym & Home Workouts

Mateus Abras · 🍎

Youchuangyi Health Technology (Shenzhen) · ▶︎

ポケカラ-Pokekara本格採点カラオケ・ミニゲームアプリ

M&E time entertainment · ▶︎

BLeBRiTY Charades

Visibility Media · 🍎

BuzzCast - Live Video Chat App

BuzzCast LIVE · ▶︎

Gauth: AI Study Companion

GauthTech · ▶︎

Adobe Premiere AI Video Editor

Deutsche Bahn · ▶︎

Google’s Find Hub

Google · ▶︎

Last Shelter: Survival

LONG TECH NETWORK · 🍎

QR Code Scanner & Scanner App

QR Code Scanner · ▶︎

Lingokids: Games & Shows

Lingokids - Games, Shows & Songs for Kids · ▶︎

weather24: Forecast & Radar

wetter.com Group · ▶︎

SuperLive- Live Stream & Chat

Superlive Tech · ▶︎

Norton360 Antivirus & Security

NortonMobile · ▶︎

Yubo: Make friends & chat now

Twelve APP · ▶︎

Fandango at Home: Movies & TV

Fandango at Home · ▶︎

Mondly: Learn 41 Languages

Mondly by Pearson · ▶︎

Leaderboard by IBD

Investor’s Business Daily · 🍎

Karrot: Buy & sell locally

Danggeun Market · ▶︎

Hevy - Gym Log Workout Tracker

Hevy Gym Workout Tracker · ▶︎

Headspace Meditate Sleep Relax

Headspace for Meditation, Mindfulness and Sleep · ▶︎

Runna: Running Plans & Coach

Motivation - Daily quotes

Monkey Taps · ▶︎

Audible: Audiobooks & Podcasts

Audible · ▶︎

Ovulation Tracker App - Premom

premom.com · ▶︎

Smart Wearable Devices · ▶︎

Cronometer: Calorie Counter

Cronometer · ▶︎

JOYCE Adult Dating & Flirts

F und P · ▶︎

Proton VPN: Fast & Secure

Welltory: Heart Rate Monitor

Welltory: heart-rate monitor & blood pressure log · ▶︎

PictureThis - Plant Identifier

Glority Global Group · ▶︎

Mon espace santé

l'Assurance Maladie · ▶︎

SnoreLab : Record Your Snoring

Reviva Softworks · ▶︎

Emochi: Chat With Character

FlowGPT · ▶︎

JEFIT Gym Workout Tracker

Jefit · ▶︎

Norton VPN - Fast & Secure

NortonMobile · ▶︎

Deca Games · ▶︎

LazyFit: Chair Yoga & Pilates

Next Vision · ▶︎

HelloChinese - Learn Chinese

HelloChinese Technology · 🍎

Cleaner AI: Photo Cleanup

Codespace Dijital Hizmetler Anonim Şirketi · 🍎

Heart Rate Monitor - HeartIn

Vision Wizard · ▶︎

Quizlet: More than Flashcards

Quizlet · ▶︎

Lazy exercise at home

SWIFTFLYERS · ▶︎

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