💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,425 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Lazy exercise at home

SWIFTFLYERS · ▶︎

$12.23/mo

4.2★

Study →

VPN cat: Fast Secure Unlimited

Secure Network · 🍎

$10.00/mo

4.6★

Study →

Retake AI: Face & Photo Editor

Deep Flow Apps · ▶︎

$10.93/mo

3.8★

Study →

FLO - 플로

Dreamus · ▶︎

$12.78/mo

4.3★

Study →

Lumi - online video chat

Para Me · ▶︎

$17.23/mo

4.1★

Study →

Buddy: Budget Planner App

Buddy Budgeting · 🍎

$9.99/mo

4.7★

Study →

Speak: Language Learning

Speakeasy Labs · ▶︎

$72.43/mo

4.7★

Study →

Ultimate Guitar: Chords & Tabs

Ultimate Guitar USA · ▶︎

$10.44/mo

4.2★

Study →

Insight Timer - Meditation App

Insight Network · ▶︎

$19.95/mo

4.7★

Study →

InshAllah - Muslim Dating App

CAJIS France · 🍎

$30.00/mo

4.6★

Study →

Clapper: Video, Live, Chat

Clapper Media Group · ▶︎

$15.73/mo

4.5★

Study →

TIDAL Music: HiFi sound

TIDAL · ▶︎

$5.93/mo

4.0★

Study →

Tumile - Live Video Chat

Tumile Team · ▶︎

$5.04/mo

4.3★

Study →

Malwarebytes Mobile Security

Malwarebytes · ▶︎

$14.44/mo

4.5★

Study →

MusiChic-Offline Music Player

JIMMY SMALL.inc VIDEOSTORY · ▶︎

$7.34/mo

4.0★

Study →

Would You Rather? Adult

Boris Mikic · 🍎

$12.99/mo

4.6★

Study →

OpenVPN Connect

OpenVPN · 🍎

$10.00/mo

4.8★

Study →

Minecraft Education

Mojang · ▶︎

$7.03/mo

4.1★

Study →

Sleep Tracker & Sound by Remly

DEEP FLOW SOFTWARE SERVICES · 🍎

$13.00/mo

4.8★

Study →

Spoon: Audio Live Content

SpoonLabs · ▶︎

$17.80/mo

3.2★

Study →

ROMEO - Gay Dating & Chat

PlanetRomeo · 🍎

$30.00/mo

4.4★

Study →

Coyote: Alerts, GPS & traffic

Coyote Group · ▶︎

$26.20/mo

4.4★

Study →

音楽 LINE MUSIC プレイリストが豊富！音楽アプリ

LINE MUSIC · ▶︎

$11.34/mo

3.3★

Study →

Brainly: AI Homework Helper

Brainly · ▶︎

$6.86/mo

4.5★

Study →

MeYo : be friends

MeYo Studio · ▶︎

$13.91/mo

4.5★

Study →

TalkU: Unlimited Calls + Texts

Newtone Communications · 🍎

$9.99/mo

4.5★

Study →

IO, l'app dei servizi pubblici

PagoPA S.p.A · ▶︎

$14.14/mo

4.7★

Study →

AI Chatbot with Сhat - Chatrun

Faliane · 🍎

$20.00/mo

4.7★

Study →

지니뮤직 - genie

(주)케이티지니뮤직 · ▶︎

$3.14/mo

3.2★

Study →

Bible App for Kids

Life.Church · ▶︎

$2.33/mo

4.3★

Study →

SEEK Jobs & Employment

SEEK · ▶︎

$82.10/mo

4.3★

Study →

Photomath

Google · ▶︎

$5.45/mo

4.3★

Study →

BetterSleep: Sleep tracker

BetterSleep Health · ▶︎

$17.32/mo

4.4★

Study →

Refoto : AI Photo Studio

Waho Team · ▶︎

$10.94/mo

4.7★

Study →

AI Chatbot: Pixi

44pixels · 🍎

$20.00/mo

4.6★

Study →

Walla: Live & Social

Catch Me · ▶︎

$13.71/mo

4.1★

Study →

17LIVE - Live streaming

17LIVE · ▶︎

$14.00/mo

3.9★

Study →

Epop: Learn Real-Life English

EpopSoft · ▶︎

$76.46/mo

4.8★

Study →

Stocks Alerter

Taplistic · 🍎

$129.99/mo

3.5★

Study →

rednote

行吟信息科技(上海)有限公司 · ▶︎

$13.37/mo

4.0★

Study →

出会い探すならハッピー！出会い系・マッチングアプリ

株式会社アイベック · ▶︎

$30.00/mo

-★

Study →

AWA : 1.7億曲の音楽が聴き放題の人気音楽配信アプリ

AWA株式会社 · ▶︎

$8.02/mo

4.8★

Study →

MuMu - random video chat

MuMu · ▶︎

$17.23/mo

4.5★

Study →

Stardew Valley

ConcernedApe · ▶︎

$9.95/mo

4.6★

Study →

Terraria

505 Games Srl · ▶︎

$19.95/mo

4.6★

Study →

iNaturalist

iNaturalist · ▶︎

$13.94/mo

3.7★

Study →

MuMu India - 1-on-1 video chat

MuMu · ▶︎

$17.23/mo

4.5★

Study →

Donna AI Song & Music Maker

MOBIVERSITE YAZILIM BILISIM REKLAM VE DANISMANLIK · ▶︎

$8.90/mo

4.6★

Study →

Snoggle: Dating & Chat App

Joy Media · ▶︎

$36.73/mo

4.9★

Study →

WEBTOON: Manga, Comics, Manhwa

NAVER WEBTOON · ▶︎

$7.62/mo

4.6★

Study →