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Norton360 Antivirus & Security Play Store Revenue Estimate

NortonMobile · Tools

​​Norton 360 ensures robust mobile security with antivirus features, including AI-powered malware protection, virus scanner and cleaner, and VPN for privacy online. Built-in scam protection helps keep you safe while browsing, shopping, or t…

Google Play ★ 4.6 Free IAP 🎯 Opportunity 59 🔨 Clone 50
REV.NOW
Norton360 Antivirus & Security icon
Norton360 Antivirus & Security earns about
$1.59M/month
range $872.9K – $2.30M · $19.04M/year
Live data · refreshed every hour
Per Day
$52.9K
$29.1K – $76.7K
Per Week
$370.3K
$203.7K – $537.0K
Per Month
$1.59M
$872.9K – $2.30M
Per Year
$19.04M
$10.47M – $27.61M
Lifetime
$47.61M
$26.19M – $69.04M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Norton360 Antivirus & Security

Auto-generated from this app's real revenue ($1.59M/month · $19.04M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

59/100
Opportunity
Decent target
50/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$16.20/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $16.20/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Norton360 Antivirus & Security charges ~$16.20/mo. Competitive entry: $9.72/mo or annual at $58/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Tools
  • Smart : Tools Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Norton360 Antivirus & Security for 30 days - here's what I'd do differently"
  • "Why Norton360 Antivirus & Security costs $16.20/mo when ours costs $9.72"
  • "The tools app Norton360 Antivirus & Security won't tell you these 3 things"

Monetization

Subscription (~$16.20/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
71K
97.7M installs · 3% active · 2.4% pay
Profile: Security
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $264.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
26.6.0.260416405
Released
Jun 8, 2010
Last Updated
Apr 16, 2026
Required OS
10
Content Rating
Everyone
Category
Tools
Price
Free
Currency
USD
Developer
NortonMobile

What's new in v26.6.0.260416405

Thanks for using Norton 360! We’ve tidied things up to give you an even smoother app experience. We’ll keep you posted whenever we release new updates.

Fun Numbers - share these

$1
every second
$37
every minute
$2.2K
every hour
$52.9K
every day
  • ☕ Buys 11K $5 coffees every day
  • 👨‍💻 Pays for 106 senior engineer salaries per year
  • 🚗 Earns enough for 453 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 8 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
97.7M
Reported: 50,000,000+
Active Users (MAU est.)
2.9M
3% of installs · security profile benchmark · cumulative-install decay × 0.3
Rating
4.58 ★
198K reviews
Monetization
Subscription (~$16.20/mo, security)
IAP: $0.99 - $264.99 per item

Rating Distribution

5★
1.5M
4★
247K
3★
52K
2★
25K
1★
99K

Compare Norton360 Antivirus & Security or explore similar apps

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Frequently Asked About Norton360 Antivirus & Security

How much money does Norton360 Antivirus & Security make on Google Play?
Norton360 Antivirus & Security has an estimated Play Store revenue of $1.59M per month (~$19.04M per year, $52.9K per day) with a likely range of $872.9K to $2.30M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Norton360 Antivirus & Security get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Norton360 Antivirus & Security reports 50,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 97.7M total downloads and 2.9M monthly active users on Android.
Is Norton360 Antivirus & Security a top grossing Android app and what is its Play Store rank?
Norton360 Antivirus & Security is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Norton360 Antivirus & Security Play Store revenue estimated?
Rev.now estimates Norton360 Antivirus & Security Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $264.99 per item), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Norton360 Antivirus & Security offer on Android?
Norton360 Antivirus & Security offers in-app purchases ($0.99 - $264.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Norton360 Antivirus & Security Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Norton360 Antivirus & Security side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Norton360 Antivirus & Security?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Norton360 Antivirus & Security. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.