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💳 Paywall & Pricing Analysis

2,403 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,403
Subscription apps
$12.00
Median monthly
$7.03
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 177 $3.00-$4.99 222 $5.00-$7.99 273 $8.00-$9.99 336 $10.00-$14.99 523 $15.00-$19.99 228 $20.00+ 636

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,403 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
Paint by Number Coloring Game
Oakever Games · 🍎
$21.68/mo
4.7★
Study →
BetterMe: Health Coaching
BetterMe · 🍎
$12.00/mo
4.7★
Study →
Microsoft Copilot
Microsoft · 🍎
$20.00/mo
4.8★
Study →
Blood Strike - FPS for all
NetEase Games · ▶︎
$5.38/mo
4.3★
Study →
Super Mario Run
Nintendo · ▶︎
$11.80/mo
3.9★
Study →
Fabulous Daily Routine Planner
TheFabulous · ▶︎
$34.60/mo
4.0★
Study →
JustFit: Lazy Workout & Fit
Enerjoy · 🍎
$5.83/mo
4.8★
Study →
Beach Buggy Racing
Vector Unit · ▶︎
$6.31/mo
4.5★
Study →
Dropbox: Secure Cloud Storage
Dropbox · ▶︎
$42.39/mo
4.4★
Study →
Microsoft 365 Copilot
Microsoft · ▶︎
$9.90/mo
4.5★
Study →
Upward: Dating for Christians
Affinity Apps · 🍎
$30.00/mo
4.4★
Study →
FaceApp: Perfect Face Editor
FaceApp · ▶︎
$22.34/mo
4.3★
Study →
Truecaller: Spam Call Blocker
Truecaller · ▶︎
$21.08/mo
4.4★
Study →
Trivia Star: Trivia Games Quiz
Super Lucky Games · 🍎
$17.34/mo
4.9★
Study →
Looper!
Kwalee · 🍎
$23.85/mo
4.7★
Study →
Best Fiends - Match 3 Puzzles
Playtika · 🍎
$14.99/mo
4.8★
Study →
Badoo Dating: Meet New People
Badoo · 🍎
$30.00/mo
4.6★
Study →
Lenme: Investing and Borrowing
Lenme · 🍎
$89.75/mo
4.4★
Study →
Replika: My AI Friend
Luka · ▶︎
$17.23/mo
4.3★
Study →
Video Editor & Maker - InShot
InShot Video Editor · ▶︎
$14.07/mo
4.8★
Study →
3Fun: Couples & Singles Dating
3Fun · 🍎
$29.99/mo
4.4★
Study →
Memrise: Languages for life
Memrise · ▶︎
$18.61/mo
4.4★
Study →
DeepSeek - AI Assistant
DeepSeek · ▶︎
$40.00/mo
4.2★
Study →
Perplexity - AI Search & Chat
Perplexity AI · 🍎
$20.00/mo
4.8★
Study →
JioHotstar
JIOSTAR INDIA PRIVATE · ▶︎
$37.75/mo
4.2★
Study →
Grindr - Gay Dating & Chat
Grindr · ▶︎
$27.61/mo
4.3★
Study →
mewe: The Safe Network
Sgrouples · 🍎
$2.50/mo
4.4★
Study →
Remini - AI Photo Enhancer
Bending Spoons · ▶︎
$14.42/mo
4.1★
Study →
StarMaker: Sing Karaoke Songs
SKYWORK AI · ▶︎
$9.90/mo
4.4★
Study →
ChatOn AI - Chat Bot Assistant
AIBY · 🍎
$20.00/mo
4.7★
Study →
Body Tune - Face Photo Editor
Face & Body Tune Photo Editor, Societatea cu Raspundere Limitata · 🍎
$29.99/mo
4.6★
Study →
Credit Sesame: Grow Your Score
Credit Sesame · 🍎
$10.00/mo
4.8★
Study →
NordVPN: VPN Fast & Secure
Nordvpn · 🍎
$10.00/mo
4.7★
Study →
SHEIN-Shopping Online
Roadget Business · ▶︎
$40.00/mo
4.8★
Study →
LinkedIn: Community & Network
LinkedIn · ▶︎
$82.10/mo
4.0★
Study →
Chat AI: Ask Agent Anything
DEEP FLOW SOFTWARE SERVICES · 🍎
$14.00/mo
4.8★
Study →
DOWN: The Casual Dating App
Down App · 🍎
$30.00/mo
4.3★
Study →
Busuu: Learn & Speak Languages
Busuu · ▶︎
$12.97/mo
4.7★
Study →
Flipkart Online Shopping App
Flipkart · ▶︎
$40.00/mo
4.4★
Study →
Picsart AI Photo Editor, Video
PicsArt · ▶︎
$14.76/mo
4.0★
Study →
Free VPN by Free VPN .org™
Free VPN · 🍎
$29.89/mo
4.5★
Study →
Yahoo Finance: Stocks & News
Yahoo · ▶︎
$48.94/mo
4.6★
Study →
Meesho: Online Shopping App
Meesho · ▶︎
$37.75/mo
4.2★
Study →
Plenty of Fish : Dating App
Plentyoffish Media ULC · ▶︎
$19.90/mo
3.7★
Study →
Google
Google · ▶︎
$7.22/mo
4.1★
Study →
Adobe Acrobat Reader: Edit PDF
Adobe · ▶︎
$24.43/mo
4.5★
Study →
Instagram Lite
Instagram · ▶︎
$11.43/mo
4.3★
Study →
Kahoot! Play & Create Quizzes
Kahoot! · ▶︎
$37.69/mo
4.7★
Study →
Luxy - Selective Dating App
Luxy · 🍎
$30.00/mo
4.7★
Study →
Threads
Instagram · ▶︎
$11.43/mo
4.1★
Study →

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card