💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,639 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Audible: Audiobooks & Podcasts

Audible · 🍎

$7.99/mo

4.9★

Study →

Google Gemini

Google · ▶︎

$7.07/mo

4.6★

Study →

Perplexity - AI Search & Chat

Perplexity AI · 🍎

$20.00/mo

4.8★

Study →

DeepSeek - AI Assistant

DeepSeek · ▶︎

$40.00/mo

4.2★

Study →

Grindr - Gay Dating & Chat

Grindr · ▶︎

$27.61/mo

4.3★

Study →

mewe: The Safe Network

Sgrouples · 🍎

$2.50/mo

4.4★

Study →

Remini - AI Photo Enhancer

Bending Spoons · ▶︎

$9.65/mo

4.1★

Study →

StarMaker: Sing Karaoke Songs

SKYWORK AI · ▶︎

$9.90/mo

4.4★

Study →

Body Tune - Face Photo Editor

Face & Body Tune Photo Editor, Societatea cu Raspundere Limitata · 🍎

$29.99/mo

4.6★

Study →

Credit Sesame: Grow Your Score

Credit Sesame · 🍎

$10.00/mo

4.8★

Study →

NordVPN: VPN Fast & Secure

Nordvpn · 🍎

$10.00/mo

4.7★

Study →

LinkedIn: Community & Network

LinkedIn · ▶︎

$82.10/mo

4.0★

Study →

Match Dating App : Chat & Meet

Match Group Americas · 🍎

$19.99/mo

3.9★

Study →

SHEIN-Shopping Online

Roadget Business · ▶︎

$37.75/mo

4.8★

Study →

Flipkart Online Shopping App

Flipkart · ▶︎

$37.75/mo

4.4★

Study →

Picsart AI Photo Editor, Video

PicsArt · ▶︎

$14.76/mo

4.0★

Study →

Free VPN by Free VPN .org™

Free VPN · 🍎

$29.89/mo

4.5★

Study →

Meesho: Online Shopping App

Meesho · ▶︎

$37.75/mo

4.2★

Study →

Plenty of Fish : Dating App

Plentyoffish Media ULC · ▶︎

$19.90/mo

3.7★

Study →

Amazon Prime Video

AMZN Mobile · 🍎

$12.99/mo

4.8★

Study →

Adobe Acrobat Reader: Edit PDF

Adobe · ▶︎

$24.43/mo

4.5★

Study →

Google

Google · ▶︎

$7.07/mo

4.1★

Study →

Instagram Lite

Instagram · ▶︎

$11.43/mo

4.3★

Study →

Amazon Music: Songs & Podcasts

AMZN Mobile · 🍎

$13.99/mo

4.7★

Study →

Clash of Clans

Supercell · 🍎

$2.99/mo

4.8★

Study →

Luxy - Selective Dating App

Luxy · 🍎

$30.00/mo

4.7★

Study →

Threads

Instagram · ▶︎

$11.43/mo

4.1★

Study →

Township

Playrix · 🍎

$12.99/mo

4.8★

Study →

Zoosk - Social Dating App

Zoosk · 🍎

$30.00/mo

4.2★

Study →

X-VPN: VPN Fast & Secure

LIGHTNINGLINK NETWORKS · 🍎

$10.00/mo

4.7★

Study →

Casual Dating & Flirt - Kasual

YUMI · 🍎

$30.00/mo

4.5★

Study →

Grammarly: AI Keyboard & Notes

Grammarly · 🍎

$20.00/mo

4.7★

Study →

Character AI: Chat, Talk, Text

Character.AI · 🍎

$9.99/mo

4.3★

Study →

Google Maps

Google · 🍎

$9.99/mo

4.7★

Study →

TikTok - Videos, Shop & LIVE

TikTok · ▶︎

$14.00/mo

4.0★

Study →

TradingView: Track All Markets

TradingView · ▶︎

$71.26/mo

4.7★

Study →

Temu: Shop Like a Billionaire

Temu · ▶︎

$37.75/mo

4.5★

Study →

Snapchat

Snap · ▶︎

$14.00/mo

4.2★

Study →

Bigo Live - Live Streaming App

Bigo Technology · ▶︎

$5.29/mo

4.5★

Study →

What Would You Choose? Rather

DH3 Games · 🍎

$17.34/mo

4.6★

Study →

Speak & Learn English: Learna

DEEP FLOW SOFTWARE SERVICES · 🍎

$14.00/mo

4.7★

Study →

Chatbot AI Assistant - Genie

APPNATION YAZILIM HIZMETLERI TICARET ANONIM SIRKETI · 🍎

$20.00/mo

4.7★

Study →

Secret Photo Vault: Keepsafe

KeepSafe · 🍎

$10.00/mo

4.7★

Study →

Too Good To Go: End Food Waste

Too Good To Go · 🍎

$10.00/mo

4.9★

Study →

Rosetta Stone Classic (2024)

Rosetta Stone · 🍎

$14.00/mo

4.8★

Study →

DOWN: The Casual Dating App

Down App · 🍎

$19.99/mo

4.3★

Study →

Strong Workout Tracker Gym Log

Strong Fitness · 🍎

$4.99/mo

4.9★

Study →

Audiomack - Play Music Offline

Audiomack · 🍎

$6.99/mo

4.8★

Study →

Facebook Lite

Meta Platforms · ▶︎

$7.22/mo

4.5★

Study →

CamScanner- scanner, PDF maker

INTSIG · ▶︎

$14.00/mo

4.7★

Study →