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Clash of Clans App Store Revenue Estimate

Supercell · Games

Join millions of players worldwide as you build your village, raise a Clan, and compete in epic Clan Wars! Mustachioed Barbarians, fire wielding Wizards, and other unique troops are waiting for you! Enter the world of Clash! Clash of Clans…

App Store ★ 4.8 Free IAP 🎯 Opportunity 55 🔨 Clone 60
REV.NOW
Clash of Clans icon
Clash of Clans earns about
$6.62M/month
range $3.64M – $9.60M · $79.48M/year
Live data · refreshed every hour
Per Day
$220.8K
$121.4K – $320.1K
Per Week
$1.55M
$850.0K – $2.24M
Per Month
$6.62M
$3.64M – $9.60M
Per Year
$79.48M
$43.71M – $115.24M
Lifetime
$198.70M
$109.28M – $288.11M
Brand revenue 📰 Reported

Supercell - full brand revenue

Annual brand revenue (2024)
$2.4B/year
Mobile Gaming · Sensor Tower estimates
App Store / Play Store share
3%
≈ $79M/year of in-app revenue
Off-store revenue (everything else)
$2.3B/year
97% of total brand revenue

Supercell earns about $2.4B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Clash of Clans

Auto-generated from this app's real revenue ($6.62M/month · $79.48M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
60/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$2.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Clash of Clans is at $2.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Clash of Clans for 30 days - here's what I'd do differently"
  • "Why Clash of Clans costs $2.99/mo when ours costs $1.79"
  • "The games app Clash of Clans won't tell you these 3 things"

Monetization

Free game · whale-driven IAP economy (~$0.55/MAU)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
1.6M
469.2M installs · 3.2% active · 10.6% pay
In-App Purchases 7
  • Subscription Special Offer3 tiers $2.99 – $9.99 range
  • Subscription Gold Pass2 tiers $4.99 – $6.99 range
  • One-time Pocketful of Gems $0.99 one-time
  • One-time Resource Pack $0.99 one-time
  • One-time Pile of Gems $4.99 one-time
  • One-time Bag of Gems $9.99 one-time
  • One-time Sack of Gems $19.99 one-time
7 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
18.400.7
Released
Aug 2, 2012
Last Updated
Jun 19, 2026
File Size
618.7 MB
Required OS
15.0
Content Rating
9+
Category
Games
Price
Free
Currency
USD
Languages
Arabic, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Russian, Chinese, Spanish, Thai, Chinese, Turkish, Vietnamese
Developer
Supercell

What's new in v18.400.7

Going Global!
·   New Global Chat: Join and create Chat Groups with players worldwide and get the latest village news in Town Square!
·   Hero Journey: Earn Ore Chests and tackle unique challenges on a brand-new reward track in the Hero Hall!
·   New Dark Elixir Troop: Ruin Witch crafts loyal Ruin Knights from the debris of destroyed buildings!
·   New Dark Elixir Spell: The Angry Spell raises the tempers of your troops, forcing them to target defenses temporarily.

Fun Numbers - share these

$3
every second
$153
every minute
$9.2K
every hour
$220.8K
every day
  • ☕ Buys 44K $5 coffees every day
  • 👨‍💻 Pays for 442 senior engineer salaries per year
  • 🚗 Earns enough for 2K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

AugSepOctNovDecJanFebMarAprMayJunJul
Estimated Installs
469.2M
estimated from 2,760,111 ratings
Active Users (MAU est.)
15.0M
3.2% of installs · GAMES category benchmark · iOS large-install decay × 0.16
US Grossing Rank
#93
Live from App Store top-grossing chart
Monetization
Free game · whale-driven IAP economy (~$0.55/MAU)

Rating Distribution

5★
2.4M
4★
181K
3★
58K
2★
23K
1★
76K

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Frequently Asked About Clash of Clans

How much money does Clash of Clans make on the App Store?
Clash of Clans has an estimated App Store revenue of $6.62M per month (~$79.48M per year, $220.8K per day) with a likely range of $3.64M to $9.60M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Clash of Clans get?
Apple does not publish exact App Store download counts. Using public ratings (2.8M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 469.2M total iOS downloads for Clash of Clans - and roughly 15.0M monthly active users on iPhone and iPad.
Is Clash of Clans a top grossing iOS app and what is its App Store rank?
Clash of Clans is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Clash of Clans compares to other highest-grossing iPhone and iPad apps.
How is Clash of Clans App Store revenue estimated?
Rev.now estimates Clash of Clans App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Clash of Clans offer on iOS?
Clash of Clans offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Clash of Clans App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Clash of Clans side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Clash of Clans?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Clash of Clans. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.