💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,458 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

VelaGF: Feel Something Real

LUXSTAY PROPEERTY GROUP · ▶︎

-

-★

Study →

Playlet: Watch Short Dramas&TV

MICROSHOWTIME · ▶︎

-

-★

Study →

Elyon-Movies & Dramas

Positive Vibe · ▶︎

-

-★

Study →

DoorDash - Dasher

DoorDash · ▶︎

-

-★

Study →

FedEx Mobile

FedEx · ▶︎

-

-★

Study →

ADP Mobile Solutions

ADP · ▶︎

-

-★

Study →

Uber - Driver: Drive & Deliver

Uber · ▶︎

-

-★

Study →

UKG Pro

UKG · ▶︎

-

-★

Study →

UPS

UPS · ▶︎

-

-★

Study →

Amazon Flex

Amazon Mobile · ▶︎

-

-★

Study →

Spark Driver

Walmart · ▶︎

-

-★

Study →

Workday

Workday · ▶︎

-

-★

Study →

Duo Mobile

Cisco Systems · ▶︎

-

-★

Study →

Square Point of Sale: Payment

Block · ▶︎

-

-★

Study →

Job Search by ZipRecruiter

ZipRecruiter · ▶︎

-

-★

Study →

Webex

Cisco Systems · ▶︎

-

-★

Study →

Paylocity

Paylocity · ▶︎

-

-★

Study →

Shiftsmart - Find Work

Shiftsmart · ▶︎

-

-★

Study →

USPS MOBILE®

United States Postal Service® · ▶︎

-

-★

Study →

Shopify: Sell online/in person

Shopify · ▶︎

-

-★

Study →

Keep PDF - PDF Reader

Galiana Lian · ▶︎

-

-★

Study →

Gocrypto: Crypto Trading

Gocrypto: Crypto Trading & Investment Simulator · ▶︎

-

-★

Study →

Informed Delivery® Mobile

United States Postal Service® · ▶︎

-

-★

Study →

randstad: jobs for workers

randstad at work · ▶︎

-

-★

Study →

Meta Business Suite

Meta Platforms · ▶︎

-

-★

Study →

Permission Guard

VY Technology Services · ▶︎

-

-★

Study →

Lyft Driver

Lyft · ▶︎

-

-★

Study →

Paychex Flex

Paychex · ▶︎

-

-★

Study →

Instawork: Be your own boss

Instawork · ▶︎

-

-★

Study →

Invoice Maker - Invoice Fly

Labhouse Mobile · ▶︎

-

-★

Study →

Public Storage

Public Storage Apps · ▶︎

-

-★

Study →

SimplyWise Cost Estimator

SimplyWise · ▶︎

-

-★

Study →

Image to PDF - PDF Converter

BestAppsHub · ▶︎

-

-★

Study →

Maverik Rewards

Maverik · ▶︎

-

-★

Study →

Homebase: Scheduling & Payroll

Homebase Team Management · ▶︎

-

-★

Study →

UKG Ready

UKG · ▶︎

-

-★

Study →

Dayforce

Dayforce · ▶︎

-

-★

Study →

Grubhub for Drivers

Grubhub · ▶︎

-

-★

Study →

Connecteam Team Management App

Connecteam · ▶︎

-

-★

Study →

MyWalmart

Walmart · ▶︎

-

-★

Study →

JobStack for Work | Daily Pay

TrueBlue® · ▶︎

-

-★

Study →

Fiverr - Freelance Service

Fiverr · ▶︎

-

-★

Study →

Roadie Driver

Roadie · ▶︎

-

-★

Study →

Cvent Events

Cvent · ▶︎

-

-★

Study →

Etsy Seller: Manage Your Shop

Etsy · ▶︎

-

-★

Study →

Yelp for Business

Yelp · ▶︎

-

-★

Study →

Indeed Flex

Indeed Flex · ▶︎

-

-★

Study →

Amazon A to Z

Amazon Mobile · ▶︎

-

-★

Study →

Paycor Mobile

Paycor · ▶︎

-

-★

Study →

Shipt: Shopper and Driver

Shipt · ▶︎

-

-★

Study →