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💳 Paywall & Pricing Analysis

2,425 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,425

Subscription apps

$11.83

Median monthly

$7.07

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,425 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Power Music · 🍎

Rossmann - Coupons & Angebote

Dirk Rossmann · ▶︎

Udio: AI Music Maker & Studio

Uncharted Labs · 🍎

NAVER WEBTOON · ▶︎

IQ Masters - Brain Games

Deep Flow Apps · ▶︎

Cookpad recipes, homemade food

Cookpad · ▶︎

Istituto Poligrafico e Zecca dello Stato S.p.A · ▶︎

Blood Pressure Care

Xingying Tech · ▶︎

Knowunity: AI Study & Homework

Knowunity · 🍎

Epic: Kids' Books & Reading

Epic Kids · ▶︎

Sleep Cycle - Sleep Tracker

Heathcare Daily · ▶︎

블릿 - 블라인드가 만든 소개팅 & 커뮤니티

Team Blend · ▶︎

HandyGames · ▶︎

Official DVSA Theory Test Kit

TSO (The Stationery Office) · ▶︎

Knuddels Chat: Find friends

Knuddels - Chat und Spiele Community · ▶︎

Mad Skills Motocross 2

Turborilla · 🍎

Spoton · ▶︎

LootBoy: Packs. Drops. Games.

Lootboy · 🍎

Real Cricket™

KRAFTON · 🍎

SALT - Christian Dating App

SALT Group · 🍎

HopUp - Airsoft Marketplace

Learn Fast & Speak Fluently

Aykonu · ▶︎

Chair Workout: Women's Edition

BLUEBASE · ▶︎

Smart Printer: Print Documents

Rhythmix OU · ▶︎

Seek by iNaturalist

iNaturalist · ▶︎

Befit: Gym & Home Workout Plan

3APPS · ▶︎

Chegg Study - Homework Helper

Chegg · ▶︎

Learn Languages - Lucida AI

Lucida AI Teknoloji Anonim Sirketi · 🍎

GoCoCo: Diabetes Food Scanner

El CoCo · ▶︎

Picture Insect: Bug Identifier

Next Vision · ▶︎

Trucker Path: Truck GPS & Fuel

Trucker Path · ▶︎

Mivora AI-Video & Image Maker

CamSoft AI Magic · ▶︎

Planfit AI Gym Workout Planner

Planfit · 🍎

熟年世代、中高年のための浪漫クラブ

浪漫クラブ運営事務局 · ▶︎

Marmalade Game Studio · ▶︎

My Boy! - GBA Emulator

Pixel Respawn · ▶︎

Farming Simulator 20

GIANTS · ▶︎

Grand Theft Auto: Vice City

Rockstar Games · ▶︎

Grand Theft Auto III

Rockstar Games · ▶︎

Human Fall Flat

505 Games Srl · ▶︎

Shadow Fight 2 Special Edition

NEKKI · ▶︎

Getting Over It

Noodlecake · ▶︎

Don't Starve: Pocket Edition

Klei Entertainment · ▶︎

AusweisApp Bund

Governikus GmbH & Co. KG · ▶︎

BigFuture® School

Collegeboard · ▶︎

Lernix - AI Language Tutor

AppLock · ▶︎

Tipsy Chat: Live Your Story

krachdev · ▶︎

Regrid Property App

LOVELAND · 🍎

Torque Pro (OBD 2 & Car)

Ian Hawkins · ▶︎

RFS - Real Flight Simulator

RORTOS · ▶︎

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